Flextock, the Egypt-founded e-commerce logistics and enablement platform, has successfully raised $12.6 million in a Series A funding round. The round was led by pan-African VC firm TLcom Capital, with significant participation from Conjunction Capital and Capria Ventures. The investment also saw contributions from Access Bridge Ventures, Foundation Ventures, BY Venture Partners, JIMCO, Alter Global, and MSA Capital.
An Operating System for E-Commerce Growth
Founded in 2021 by Mohamed Mossaad and Enas Siam, Flextock addresses the operational fragmentation that often hinders e-commerce merchants in emerging markets. The company provides a unified technology platform that integrates fulfillment, last-mile delivery aggregation, cross-border trade, sales-channel access, and embedded merchant financing into a single operating system. This allows businesses across Egypt and Saudi Arabia to manage logistics, sales, and cash flow more efficiently.
“Merchants don’t need more disconnected tools — they need an operating system built for growth,” stated Mohamed Mossaad, Co-Founder and CEO of Flextock. “By bringing fulfillment, shipping, and cross-border expansion, and cash flow management into one unified platform, we remove the operational friction that slows merchants down.”
Fueling Regional Expansion
The new capital will be deployed to expand Flextock’s operational infrastructure across its core markets of Egypt and Saudi Arabia. The company plans to deepen its investment in its end-to-end product suite, which includes services for fulfillment, delivery, sales channel enablement, and merchant financing. A key focus will be on accelerating merchant acquisition as Flextock aims to empower more SMEs to scale their operations regionally without incurring heavy fixed costs.
This Series A follows the company’s $3.25 million pre-seed round in 2021, which included regional investors such as Foundation Ventures and Jameel Investment Management Company (JIMCO).
Solving SME Pain Points
Flextock’s platform is designed to tackle structural challenges that have traditionally kept e-commerce out of reach for many SMEs in the MENA region, such as unreliable fulfillment and limited access to working capital. By making these critical functions predictable and scalable, the company enables merchants to expand and new businesses to enter the e-commerce space.
“For millions of SMEs across Africa and MENA, unreliable fulfillment and limited access to working capital have kept e-commerce out of reach,” commented Mobola Da-Silva, Venture Partner at Capria Ventures. “By making logistics and cross-border selling predictable and scalable, Flextock solves a structural problem, enabling existing merchants to grow while creating conditions for new businesses to take their first step into e-commerce.”
The platform’s product portfolio includes Flextock for core fulfillment and inventory management, Flexship for last-mile delivery aggregation, Flexborders for cross-border e-commerce, Flexshops for marketplace access, and Flexcash for data-driven merchant financing solutions.
About Flextock
Founded in 2021 by Mohamed Mossaad and Enas Siam, Flextock is an e-commerce infrastructure startup providing an end-to-end logistics and enablement platform for merchants. Operating in Egypt and Saudi Arabia, the company offers a suite of services including fulfillment, delivery aggregation, cross-border trade, sales-channel access, and embedded financing through a unified technology system. Flextock aims to simplify commerce operations, making them faster and more scalable for businesses across the MENA region.
Source: Wamda
