ExxonMobil Egypt and the Misr El Kheir Foundation are celebrating the fourth year of their partnership by awarding five innovative teams in the latest round of the “Innovation and Entrepreneurship Challenge.” The competition, facilitated by the foundation’s Gesr incubator, focused this year on fostering solutions in the Software as a Service (SaaS) sector to drive sustainable development and empower Egyptian youth.
Driving Innovation In The SaaS Sector
The 2024-2025 cycle was designed to support startups developing solutions in five key tracks: content management, e-commerce software, digital asset management, website builders, and electronic payment gateways. The initiative reflects a shared goal between ExxonMobil Egypt and Misr El Kheir to harness technology for social good and provide young entrepreneurs with the resources to turn their ideas into impactful projects.
In his speech, Eng. Youssef Hafez of ExxonMobil Egypt stated, “Our partnership with Misr El Kheir through the Gesr program is a central part of our social responsibility strategy. With each cycle, we become more convinced of the passion and exceptional, innovative ideas of Egyptian youth.” Eng. Amal Mobadda of Misr El Kheir added that the partnership is a leading model of collaboration between the private and social sectors to build youth capacity and achieve sustainable community impact.
Meet The Winning Innovators
The five winning teams presented innovative SaaS projects designed to enhance business operations and provide integrated services for SMEs.
- Albootcamp: An Arabic platform aimed at promoting collaborative learning and university cooperation across the MENA region, offering services from course booking to e-payment solutions.
- Dameg: A smart tool designed with innovative functions to empower individuals with special needs and help them achieve independence in their daily lives.
- Board Pins: An integrated e-commerce platform that connects merchants with service providers in an interactive environment, aiming to help companies expand into African markets and beyond.
- Merkato: An industrial e-commerce platform that supports the marketing of SME products locally and globally using advanced technologies like interactive VR presentations.
- Reffurn: An online marketplace specializing in the renewal and sale of furniture, offering a variety of new, used, and redesigned options to promote sustainability.
A Legacy Of Supporting Egyptian Entrepreneurship
Since its launch in 2021, the “Innovation and Entrepreneurship Challenge” has successfully supported 20 innovative entrepreneurial teams from various governorates. The program has backed startups in vital fields including energy, environment, agriculture, educational technology, and now, electronic applications.
About The Gesr Incubator
Gesr is a technology incubator operating under the Misr El Kheir Foundation’s Scientific Research and Innovation sector. It aims to solve societal challenges in Egypt across key areas like energy, water, health, and education by supporting entrepreneurs and startups from the idea stage through to developing market-ready products and connecting them with investors.
About ExxonMobil Egypt
ExxonMobil Egypt has been a key provider of high-quality fuel and lubricant products in the country for nearly 120 years. As part of its corporate social responsibility strategy, the company actively participates in numerous community initiatives focused on education, development, and women’s empowerment to serve various sectors within Egyptian society.
Source: Zawya
