Egyptian startup Knot has introduced an AI-powered online ticketing platform set to modernise how live events are sold and managed. Founded in 2025 by Ahmed Abdalla and Hussein ElBendak, the company operates across Egypt and the United Kingdom, directly addressing critical weaknesses in traditional ticketing systems like fraud, revenue leakage, and poor demand visibility.
Addressing Systemic Flaws in Live Event Ticketing
The live events industry, spanning concerts, festivals, and sports, has long been plagued by challenges that impact both organisers and attendees. Opaque sales data, unregulated secondary resale markets, and widespread consumer scams have become common issues. Consequently, organisers often struggle to gauge true audience demand, while fans are left vulnerable to inflated prices and counterfeit tickets, leading to significant economic losses.
An AI-Powered Ticketing Lifecycle
Knot’s platform embeds artificial intelligence across the entire ticketing lifecycle to create a more secure and transparent ecosystem. The system authenticates buyer identities, manages controlled ticket distribution, and monitors audience demand in real-time. This integrated approach allows event organisers to effectively limit unauthorised ticket transfers and reclaim revenue that is typically lost to third-party resale markets.
By combining identity verification with dynamic distribution and data intelligence, Knot transforms ticketing from a static sales channel into a real-time operational and commercial engine. This gives organisers unprecedented insight into how their events are marketed and consumed, enabling data-driven decisions.
Gaining Traction Across MENA and Europe
Following successful pilot deployments with more than 50 professional clients across the Middle East, North Africa, and Europe, Knot is positioning its platform as core infrastructure for the next generation of digital-first events. The company’s ambition is to replace the industry’s fragmented and trust-based models with a unified, data-driven platform that delivers security, visibility, and control at scale.
About Knot
Knot is an AI-powered online ticketing platform designed to create a secure, transparent, and efficient ecosystem for event organisers, venues, and audiences. By integrating identity verification, controlled distribution, and real-time data intelligence, the company aims to solve long-standing industry problems including ticket fraud, revenue leakage, and poor demand visibility.
Source: MEA TechWatch
