Paymob, the leading payment technology provider in the Middle East and North Africa, has announced a strategic partnership with Robusta Technology Group (RTG), a regional leader in digital product development and artificial intelligence solutions. The collaboration aims to create a joint framework offering integrated solutions that empower merchants, startups, and enterprises across the region to accelerate their digital transformation.
A Shared Vision for a Cashless Economy
This partnership is driven by a shared vision to build an integrated digital ecosystem that supports the expansion of a cashless economy. By enhancing the readiness of small and medium-sized enterprises (SMEs) to transition toward a fully digital environment, the initiative directly aligns with Egypt’s Vision 2030 and the government’s objectives for digital transformation and financial inclusion.
Combining Fintech and Digital Expertise
The strategic framework merges Paymob’s advanced digital payments infrastructure with RTG’s extensive expertise in digital transformation, product development, and AI-driven solutions. This collaboration will enable businesses to create intelligent digital experiences that encompass payments, automation, and advanced analytics, all with seamless integration and rapid deployment. It also serves as a platform to support the regional expansion of both companies, positioning the partnership as a key driver of digital transformation in MENA.
Leadership on the Digital Ecosystem
Islam Shawky, Co-Founder and Chief Executive Officer of Paymob, stated: “We believe that the integration of fintech and digital transformation represents the true future of business growth in the region. This partnership marks a pivotal step in merging fintech infrastructure with digital product development strategies, delivering a comprehensive experience that combines payments, automation, and AI within a unified ecosystem.”
Hussein Mohieldin, Chief Executive Officer of Robusta Technology Group, added: “Our partnership with Paymob is a strategic step toward building a unified digital ecosystem that connects AI, payments, and customer experience in one framework. Our goal is not only to accelerate digital transformation but to enable businesses to grow intelligently and efficiently in rapidly evolving markets. This partnership reflects RTG’s commitment to leading the digital transformation journey, from concept to revenue, and from local to regional.”
About Paymob
Paymob is the leading financial services enabler in MENA delivering innovative financial technologies to customers across the region. Its gateway offers more than 50 omnichannel payment solutions and empowers close to 390,000 merchants including local SMEs and regional and global brands like Decathlon, Vodafone, LG, Uber, IKEA, and Shahid with access to innovative financial services. Paymob is backed by global and regional investors including PayPal Ventures, Global Ventures, Kora Capital, Clay Point Capital, EBRD, Endeavor Catalyst, FMO, BII, Helios Digital Ventures, A15 and Nclude.
About Robusta Technology Group (RTG)
Robusta Technology Group (RTG) is a tech powerhouse dedicated to driving growth and impact. By combining strategic expertise with operational excellence, RTG delivers a holistic ecosystem that empowers businesses of all sizes to achieve their goals with confidence. With more than 500 projects delivered for over 250 clients across 7+ countries and 10+ industries, RTG partners with organizations across the MEA region and beyond to build digital customer experiences, establish remote engineering hubs, and create ventures across industries.
Source: Zawya
