In a strategic move to advance Egypt’s digital payment ecosystem, PayTabs Egypt has partnered with Valu, MENA’s leading universal financial technology powerhouse, to introduce the Valu merchant app. The new application provides a smart, contactless payment solution designed specifically for Egypt’s dynamic retail environment, aiming to replace traditional POS hardware with a more efficient smartphone-based system.
A Smartphone-Powered POS Solution
Through this collaboration, Valu’s expansive network of merchants can now accept payments directly from their smartphones, eliminating the need for physical point-of-sale terminals. The app integrates PayTabs’ advanced QR-powered technology, allowing merchants to generate dynamic QR codes that customers can scan to complete payments in seconds. This innovative solution offers a smarter, more flexible, and cost-efficient alternative to conventional hardware, supporting instant payment confirmations, real-time reporting, and a fully contactless transaction experience.
Driving Financial Inclusion for Merchants
The partnership is positioned as a significant step toward greater financial inclusion across Egypt. “Together with Valu, we’re putting powerful payment orchestration and mobile commerce tools in the hands of local merchants, many of whom have never had access to this kind of technology before,” said Haytham Morsy, Vice President, Commercial & Business Development at PayTabs Egypt. By lowering the barrier to entry, the app empowers small and medium-sized businesses across sectors like electronics, fashion, and healthcare to adopt digital payments, enhance customer experience, and unlock new growth opportunities. Omar Magdy, Head of E-commerce & Payments at Valu, added, “By leveraging PayTabs’ cutting-edge QR-powered technology, we’re eliminating barriers to entry, reducing costs, and accelerating the adoption of digital payments across Egypt.”
About PayTabs Egypt
PayTabs Egypt is an award-winning payment solutions provider, empowering businesses of all sizes with simple, secure, and innovative payment orchestration technologies. A member of the PayTabs Group – MENA’s award-winning payment orchestration powerhouse and one of the top 100 fintech companies in the world – PayTabs Egypt delivers customized payment solutions including QR payments, online invoicing, and ecommerce integrations for local businesses. PayTabs Egypt advances the country’s digital payments landscape with smart, secure, and scalable solutions, supported by trusted partnerships and local market expertise.
About Valu
Valu is the leading universal financial technology powerhouse offering customers and businesses convenient and comprehensive financial solutions. It is the first fintech company providing consumer finance to become a listed company on the Egyptian Exchange (EGX). Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region, providing customizable financing plans for up to 60 months across more than 8,500 stores and online platforms. Valu also offers investment products, an instant cash redemption program, and a high-end financing program, in addition to business-to-business solutions through Valu Business.
Source: Zawya
