SIDEUP, the Saudi-headquartered e-commerce logistics platform, has announced a strategic partnership with Paymob, a leading financial services enabler in the Middle East, North Africa, and Pakistan. The collaboration aims to integrate Paymob’s advanced digital payment solutions and flexible installment options into SIDEUP’s platform, equipping thousands of online merchants with tools to enhance consumer purchasing power and drive growth.
This agreement will provide SIDEUP’s extensive client base with a full suite of secure electronic payment solutions. The move is designed to increase sales conversion rates, improve the end-user experience, and help online businesses expand their customer reach across Egypt and the wider MENA region.
A Unified Push for E-commerce Growth
The partnership represents a significant step in creating a more seamless and integrated e-commerce ecosystem in the region, combining state-of-the-art logistics with frictionless payments.
Waleed Rashed, CEO of SIDEUP, commented on the collaboration, stating, “Our partnership with Paymob reflects our ongoing commitment to providing innovative and comprehensive solutions to more than 3,000 online stores we currently serve. By facilitating electronic payment options and integrating new solutions, we continue to support small and medium-sized businesses to enable them to grow and succeed in the accelerating e-commerce market in the region.”
Echoing this sentiment, Islam Shawky, CEO and Co-founder of Paymob, said, “This partnership with SIDEUP comes within Paymob’s strategy to expand the integrated payment solutions ecosystem directed at the e-commerce sector in Egypt and the region. Through this integration, we provide merchants with advanced digital payment tools and flexible installment options that keep pace with current consumer behavior, and support the growth of online stores by improving conversion rates and enhancing the payment experience directly.”
About SIDEUP
SIDEUP is a unified platform that aggregates over 25 leading shipping companies, including Aramex, DHL, and iMile, alongside a range of logistics providers. Founded in Egypt in 2019, the company offers integrated e-commerce solutions covering shipping, digital payments, warehousing, fulfillment, and consulting. After a successful launch in Egypt, SIDEUP expanded to Saudi Arabia in 2022 and moved its headquarters to Riyadh in March 2023. The company is backed by prominent regional investors, including 500 Global, Launch Africa VC, and Alex Angels.
About Paymob
Paymob is a leading financial services company in the MENA-P region, providing advanced financial technologies to its clients. Its multi-channel gateway offers over 60 payment methods and serves more than 390,000 SME merchants. Founded in 2015 by Islam Shawky, Alain El Hajj, and Mostafa Menessy, Paymob has expanded its operations to Pakistan, the UAE, and Saudi Arabia. The company is supported by a roster of global investors, including PayPal Ventures, Kora Capital, Global Ventures, and British International Investment.
Source: Zawya
