SIDEUP, a leading Middle Eastern platform for logistics and smart e-commerce solutions, has announced the launch of its new e-commerce brand, “Marhba.” The platform is designed to spotlight and aggregate a curated selection of renowned Egyptian brands, offering consumers an integrated and modern digital shopping experience.
The debut of Marhba represents a key strategic initiative for SIDEUP to bolster the market presence of local products. The platform will initially launch in the Egyptian market, with future plans for regional expansion.
A Strategic Move to Boost Local Industry
Marhba aims to facilitate the buying and selling process by connecting consumers with trusted local brands that showcase quality, design, and value. The platform is built to adhere to modern e-commerce standards, providing a dedicated space for goods made by Egyptian entrepreneurs and manufacturers.
Waleed Rashed, CEO of SIDEUP, stated, “The launch of ‘Marhba’ reflects our deep belief in the power of local industry and the ability of Egyptian brands to compete. Our goal is to create a space that brings together the best of what is made in Egypt and presents it to consumers in a distinctive shopping experience, supported by SIDEUP’s expertise in e-commerce and logistics services.”
Leveraging an Integrated E-commerce Ecosystem
The new platform will be powered by SIDEUP’s robust infrastructure, which has been developed over more than seven years of operation in the Egyptian market. This provides Marhba’s vendors with a significant competitive advantage from day one.
“The ‘Marhba’ platform focuses on supporting Egyptian manufacturers and entrepreneurs by providing a robust sales channel that enables them to reach wider customer segments and build brands capable of competing locally and regionally,” Rashed added. “This forms part of the integrated operations and services ecosystem offered by SIDEUP, leveraging the strong infrastructure we have developed. This includes shipping solutions, electronic payments, order management, and cash-on-delivery options, ensuring a comprehensive experience for both sellers and buyers.”
A Curated Marketplace for Egyptian Quality
Marhba will feature a diverse range of products across categories including fashion, accessories, clothing, and home goods. The platform places a strong emphasis on selecting brands that embody Egyptian identity while maintaining a modern aesthetic and high-quality standards.
About Marhba
Marhba is an e-commerce platform that brings together a selection of renowned brands crafted by Egyptian hands. It aims to showcase the quality of local products and present them in a modern image that competes with international brands, while supporting the growth and expansion of local companies.
About SIDEUP
Founded in Egypt in 2019, SIDEUP offers integrated e-commerce solutions, including shipping services, digital payments, operations management, warehousing, fulfilment, and consulting. The platform aggregates over 20 leading shipping companies and logistics service providers. After its success in Egypt, the company expanded into the Saudi market in 2022. To date, SIDEUP has secured $1.2 million in investments from prominent funds including 500 Startups, Launch Africa VC, Alex Angels, and RAI Angels.
Source: Zawya
