What started as a personal frustration with the complexities of online selling has evolved into a regional movement empowering thousands of small merchants. Taager, an Egyptian startup, is building an end-to-end ecosystem that equips social commerce entrepreneurs with the tools and infrastructure needed to compete and thrive in the digital economy.
From Personal Frustration to a Business Mission
The inspiration for Taager stemmed not from a boardroom but from a real-world problem. Co-founder and CEO Mohammed Elhorishy, with a background in economics and investment analysis, witnessed his brother’s struggles with a small social media-based business. The venture was constantly hampered by challenges in product sourcing, limited storage, and inconsistent cash flow—common pain points for informal sellers across the region.
This firsthand observation led Elhorishy to team up with Abdelrahman Sherief, Ahmed Ismail, and Ismail Omar in 2019. They asked a powerful question: How can small e-commerce sellers access the same operational advantages as large retailers without the prohibitive cost and complexity? Their answer became Taager.
An Operating System for Social Commerce
Taager was designed not to compete with merchants, but to serve as their operational backbone. The platform acts as a one-stop-shop, connecting online sellers with a network of pre-vetted suppliers and simplifying the entire fulfillment process, including warehousing, delivery, and payments.
For countless merchants who previously relied on fragmented systems like WhatsApp and Facebook groups to run their businesses, Taager provided a unified platform. It effectively democratized access to a professional supply chain, allowing entrepreneurs to focus on marketing and sales while Taager handled the complex logistics.
Scaling Through Technology and Data
As the platform grew, the founding team integrated advanced technology to give its merchants a competitive edge. Taager began leveraging AI and machine learning tools to analyze market data and identify demand trends, providing sellers with recommendations for profitable products.
This data-driven approach replaced guesswork with actionable insights, enabling even the smallest sellers to make intelligent inventory decisions typically reserved for large e-commerce corporations. By blending sophisticated analytics with a deep understanding of merchant needs, Taager solidified its position as a key enabler in Egypt’s burgeoning digital economy.
Regional Expansion and Impact
Taager’s growth has been explosive, reportedly achieving a 15x increase in its first year alone. The company has successfully expanded beyond its home market in Cairo to establish a presence in Saudi Arabia and the UAE.
The startup’s ambitions extend further, with plans to enter Kuwait, Oman, and Qatar, as well as new markets in North and East Africa, including Morocco and Kenya. This expansion highlights Taager’s core mission to transform how entrepreneurship functions in emerging markets, removing operational barriers to help more individuals participate in the digital economy.
About Taager
Founded in 2019, Taager is an e-commerce platform that provides a complete ecosystem for online merchants and suppliers in the MENA region. The company offers a suite of services including product sourcing, warehousing, fulfillment, and last-mile delivery, empowering social commerce entrepreneurs to build and scale their businesses efficiently.
Source: Arab Founders
