Egyptian fintech Telda has expanded its digital ecosystem by introducing a new feature that allows users to invest directly in the Egyptian Stock Exchange (EGX) and mutual funds via its mobile application.
Quick Facts
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Zero commissions or hidden fees on stock trades.
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First Egyptian app unifying payments, cards, and trading.
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Instant profit withdrawals directly linked to Telda cards.
Eliminating Brokerage Barriers for Retail Investors
The newly introduced service is built to democratize access to financial markets for retail investors in Egypt.
By removing traditional brokerage requirements and complex paperwork, Telda allows users to open an investment account in minutes using only their national ID.
Investors can track EGX stock prices in real time, execute buy and sell orders, and subscribe to investment funds without paying commissions, subscription charges, or trading fees.
This product expansion positions the startup as the first application in Egypt to consolidate peer-to-peer payments, card issuance, and securities trading into a single platform.
Integrating Capital Markets with Everyday Spending
Beyond simple trading, the company is connecting wealth generation directly to daily liquidity.
The investment feature is fully integrated with the startup’s existing card infrastructure. When users generate returns or sell assets, they can withdraw profits instantly without standard settlement waiting periods or transfer fees.
These funds are immediately available to be used for everyday retail purchases or cash withdrawals at ATMs, creating a tight loop between capital market participation and daily spending.
“We launched the app with an ambitious vision to redefine the financial services experience in Egypt by simplifying it and making it more inclusive and accessible,” said Ahmed Sabbah, Chief Executive Officer of Telda.
Sabbah emphasized that the move shifts the company from merely facilitating transactions to actively helping individuals build wealth effectively and sustainably.
“We are not merely introducing an investment tool; we are building an integrated ecosystem that puts the capital market in everyone’s pocket through a seamless and transparent digital experience that removes traditional barriers,” he added.
About Telda
Launched in 2022, Telda is a Cairo-based digital financial platform focused on advancing financial inclusion across Egypt. The company began by offering prepaid card issuance, instant peer-to-peer money transfers, and bill payment services. With its latest expansion into securities and fund investments, the startup aims to provide comprehensive wealth management and payment solutions to a broader, digitally native demographic.
Source: Zawya
