Egyptian fintech powerhouse valU has announced the launch of a new instant financing feature for large-ticket purchases, starting from EGP 1 million (approximately $21,368). The service, accessible directly through the valU app, streamlines the credit approval process by requiring only the customer’s National ID.
This move is designed to address significant bottlenecks in the traditional consumer finance market, which often involves long approval cycles, extensive documentation, and physical verification processes. By offering real-time credit decisions, valU aims to empower customers with greater financial flexibility and certainty for major life purchases.
Streamlining High-Value Purchases
The new financing solution is tailored to support significant expenses that often require substantial capital. ValU has specifically developed the feature to assist with home finishing and refurbishment projects, cover school and university tuition fees, and facilitate the purchase of both new and used cars, addressing key financial needs for Egyptian consumers.
Targeting Underserved Segments
A core objective of the launch is to scale access to credit for customer segments frequently overlooked by traditional banking institutions. This includes the self-employed, mass-affluent individuals, and under-documented customers whose non-standard income and employment structures often disqualify them from conventional financing options. ValU’s new feature bypasses the need for income proof, contact-point verification (CPV), or home and business investigations, opening up a critical credit line for a wider demographic.
A Tech-Driven Approach to Risk
The platform’s ability to provide instant approvals is rooted in a sophisticated, data-driven workflow that reimagines risk assessment for consumer lending.
Mostafa El-Sahn, valU’s Chief Risk Officer, explained that the new feature is designed to “make large-ticket consumer finance faster, simpler, and more reasonable.”
“By relying on the National ID as the only required document, independently valuing the asset being financed, and bringing predictive risk assessment, income estimation, dynamic down-payment settings, and risk-adjusted pricing into a single, real-time workflow, we can issue instant approvals that previously required extensive checks,” he said. “That improves transparency and access, while ensuring decisions remain commercially sound and supportive of long-term portfolio performance.”
Enhancing the In-App Ecosystem
This launch is part of a broader strategy to create a seamless, all-in-one financial ecosystem within the valU app. The company recently improved its platform with Shop’IT, an instant checkout feature that allows customers to complete purchases end-to-end using valU as a payment method without ever leaving the application.
Omar Abdelhady, Chief Products and Growth Officer of valU, commented: “Shop’IT instant checkout, the in-app help center, and Sha2labaz’s new feature reflect our commitment to simplifying financial interactions and making everyday products, transactions, and support seamless within the valU ecosystem.”
About valU
valU is the leading lifestyle-enabling solution in the MENA region, offering customers and businesses a comprehensive range of seamless and convenient financing solutions. Under its product universe, valU provides buy-now, pay-later (BNPL) solutions through U, offering customizable financing plans for up to 60 months across a diverse network of retail and e-commerce partners.
Source: Zawya
