Egyptian universal financial technology powerhouse Valu has received final approval from the Central Bank of Jordan (CBJ) to officially launch its services in the country. This milestone, granted under a Specialized Finance license, follows initial regulatory clearance in 2025 and paves the way for the company’s full-scale market entry in the first quarter of 2026.
The move marks a significant step in Valu’s regional growth strategy and its commitment to advancing financial inclusion across the MENA region. The company is now positioned to offer its comprehensive suite of responsible financing solutions to Jordanian consumers and merchants.
Strategic Leadership Appointments
In conjunction with the approval, Valu announced a high-profile leadership team to spearhead its Jordanian operations. His Excellency Eng. Mothanna Gharaibeh, Jordan’s former Minister of Investment and first Minister of Digital Economy and Entrepreneurship, has been appointed as Chairman of Valu Jordan. His extensive experience in public policy, digital transformation, and the private sector, including leading Ericsson’s operations in Jordan, will be instrumental in guiding the company’s strategic direction.
Mohammad Al Yousef will serve as the CEO for Valu Jordan. With over 18 years of experience in regional fintech, e-commerce, and telecom, Al Yousef has a proven track record of scaling digital businesses. His previous roles include growing Apple’s carrier business in Jordan, launching e-commerce and BNPL services as Country Manager for Zood Super App, and guiding product strategy at Samsung Electronics Levant.
Jordan As A Key Growth Market
Valu’s expansion into Jordan is driven by strong consumer demand for accessible financial solutions and a rapidly developing digital payments ecosystem, supported by the CBJ. The company plans to roll out its financing platform across a wide range of sectors, including retail, electronics, healthcare, and education.
For consumers, Valu’s offering is designed to enhance purchasing power through flexible payment plans. For merchants, the platform aims to deliver seamless integration, increase conversion rates and average ticket sizes, and improve customer loyalty.
Habiba Naguib, Chief Market Expansion and Strategy Officer of Valu, commented on the milestone, “Securing final approval from the Central Bank of Jordan under a Specialized Finance license is a pivotal moment for Valu and a testament to the strength of our platform, governance model, and long-term vision for the market. Jordan is a key pillar in Valu’s regional expansion strategy.”
Naguib added, “As we prepare to begin operations in the first quarter of the year 2026, our focus remains on driving financial inclusion through innovative, customer-centric products while investing in local talent and contributing meaningfully to the Jordanian financial ecosystem.”
About Valu
Valu is the leading universal financial technology powerhouse in the MENA region, offering comprehensive financial solutions for individuals and businesses. As the first fintech company of its kind to be listed on the Egyptian Exchange (EGX), Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the region. It provides customizable financing plans for up to 60 months across more than 8,500 stores and online platforms. Its product universe also includes investment products, an instant cash redemption program, and a high-end financing program, in addition to B2B solutions and co-branded payment cards with Visa.
Source: Zawya
