In the rapidly evolving business landscape of the Arab world, Yasmine Tharwat stands out as a leading model of ambition, efficiency, and future-forward vision. Having built one of the most successful business management and event organization companies in the region from the ground up, she has become a hallmark of entrepreneurial success.
By the Numbers
- 2018: The year the successful eyewear brand, Posh Shades, was launched.
- 7: The number of years it took for Posh Shades to become a leading, internationally competitive Egyptian brand.
From Zero to a Business Empire
Yasmine Tharwat began her professional journey from scratch, with no inherited business or wealth. Through her own efforts, she founded Posh Management, a company that has since grown into a multi-faceted entity and one of the most prominent firms in public relations and conference/event organization in the Arab world.
Posh Shades: A Global Egyptian Brand
In 2018, Tharwat launched Posh Shades, a brand specializing in contemporary eyewear. Thanks to its distinctive designs and high quality, the brand quickly established itself in the local and regional markets. In just seven years, Posh Shades has positioned itself at the forefront of Egyptian brands competing on the international stage.
The Power of a Global Network
A key to Yasmine Tharwat’s success is her extensive international network, which spans from Egypt to Los Angeles and Saudi Arabia. This network has enabled her to forge partnerships with major companies, celebrities, and influencers worldwide, elevating her brands and making Posh Management a trusted partner for high-level event management.
A Champion for Women’s Empowerment
Beyond her business achievements, Tharwat is a staunch believer in the power of young female entrepreneurs and small business owners to drive change. She has focused her efforts on mentoring talent and has contributed to providing real platforms and opportunities for young women to enter and compete in the job market.
About Yasmine Tharwat
A graduate of the American University in Cairo with a degree in Economics, Yasmine Tharwat is a leading Egyptian entrepreneur and founder of Posh Management and Posh Shades. She is also active in public life, having served as an Assistant Secretary for the Entrepreneurship Secretariat of the El-Ghaba party and participated in various national initiatives.
Looking Ahead
Yasmine Tharwat is currently preparing to organize one of the most significant exhibitions in the Arab world on Egypt’s North Coast, which will feature cosmetics and medical fields with the participation of the Egyptian Ministry of Health, further cementing her role as a leader in business and innovation.
Source: Ahram Gate
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