Abu Dhabi-based Ethmar International Holding (EIH) has announced a strategic partnership with Guggenheim Brothers Media to establish a new multi-million-dollar investment fund dedicated to the global media, entertainment, and digital creative economy. The fund will be based in the UAE capital, further cementing its role as a growing hub for creative industries.
This new initiative brings together the regional investment expertise of EIH with Guggenheim Brothers Media’s extensive track record in backing successful creative ventures worldwide. The collaboration aims to create a world-class platform in Abu Dhabi that empowers creative entrepreneurs to scale their businesses on a global stage.
Bolstering Abu Dhabi’s Creative Economy
The launch of the creative investment fund is strategically aligned with Abu Dhabi’s vision to strengthen its position as a leading center for cultural innovation and creative industries. For EIH, this partnership supports its long-term strategy of investing in sectors that drive economic diversification, capitalizing on Abu Dhabi’s status as a premier global investment destination.
The fund aims to provide creative entrepreneurs and their teams with not only capital but also strategic support and access to vast international networks, enabling them to expand from the UAE into global markets.
Investment Focus And Scope
The fund will target early to growth-stage companies operating across the creative economy. Key areas of investment will include content creation, creator tools and infrastructure, digital intellectual property, and emerging entertainment technologies.
Furthermore, the fund will focus on platforms that enhance fan engagement and pioneer new forms of storytelling, tapping into the rapid evolution of the digital media landscape.
Veteran Leadership At The Helm
The fund will be managed by industry veterans Dillon Lawson-Johnston and Criswell Fiordalis, who collectively bring over two decades of high-level experience in media and entertainment.
Lawson-Johnston’s background includes work with prominent companies such as United Talent Agency, Sugar23, and Anonymous Content. Fiordalis has previously held senior positions at industry giants including Lionsgate, MRC, Hello Sunshine, and WEBTOON, providing the fund with deep operational and strategic insight.
About Ethmar International Holding (EIH)
Ethmar International Holding (EIH) is a leading holding company based in Abu Dhabi, United Arab Emirates. EIH manages a diversified, innovative, and sustainable investment portfolio of more than 30 successful companies across nine different sectors, including real estate, energy, technology, investment, healthcare, and hospitality.
Source: Gulf Business
