Entlaq has announced the launch of “Arqam,” the first fully integrated Egyptian platform for data analytics and market intelligence. The new platform is designed to reshape the national economic landscape by providing advanced tools for data visualization, analysis, and reporting, empowering decision-makers with reliable data to formulate policies and business strategies.
Empowering Decision Makers Across Sectors
Arqam aims to be a primary driver of Egypt’s economic transformation by offering high-quality, flexible data solutions. The platform is built to support a wide range of users within the Egyptian market, including individual researchers, students, startups, small and medium-sized enterprises (SMEs), and large corporations. By facilitating access to precise economic insights, Arqam intends to contribute significantly to national growth, job creation, investment attraction, and improved governance.
A Tailored SaaS Model For The Egyptian Market
The platform operates on a multi-tiered software-as-a-service (SaaS) subscription model to cater to its diverse user base. This includes a free plan designed for individuals and students, professional plans for startups and SMEs, and comprehensive enterprise-level subscriptions for large institutions. Demonstrating a commitment to education and social development, Arqam also offers discounted packages for universities and non-profit organizations.
Strategic Launch and Market Opportunity
The rollout of Arqam is phased, with the initial Minimum Viable Product (MVP) released in September, followed by a pilot soft launch in October. The full-scale launch, incorporating all services and features, is scheduled for December 2025. This launch is timed to capitalize on the rapid expansion of Egypt’s big data analytics market, which is projected to grow at a compound annual growth rate (CAGR) of 5.9% through 2031. With an estimated annual financing gap of $46 billion for SMEs, the platform serves as a strategic tool to deliver tangible value to investors and decision-makers.
About Entlaq
Entlaq is the developer behind Arqam, Egypt’s first integrated platform for data analytics and market intelligence. The company is focused on leveraging technology to provide advanced tools and data-driven insights that aim to reshape Egypt’s economic landscape, support businesses of all sizes, and enhance policy-making.
Source: Zawya
