First Abu Dhabi Bank (FAB), the UAE’s largest bank, has signed a strategic contract with Abu Dhabi-based big data analytics firm Presight to implement advanced AI solutions. The partnership is set to enhance customer insights, optimise resource planning, and accelerate the bank’s commercial growth strategy.
Optimising Growth And Physical Infrastructure
Under the agreement, Presight will deploy its Applied Intelligence framework across two primary domains for FAB: growth intelligence and resource planning.
For growth intelligence, Presight will integrate multi-source economic, sectoral, and firmographic data into a sophisticated AI analytics platform. This will empower FAB to more effectively identify and engage high-potential corporate and institutional clients through data-driven tools like ranked opportunity lists and geospatial heatmaps, guiding relationship managers toward companies with the highest conversion potential.
In resource planning, the partnership will leverage geospatial and econometric analysis to strategically optimise FAB’s extensive branch and ATM network. These insights aim to improve physical coverage, enhance customer accessibility, reduce operational costs, and ensure the bank’s infrastructure is aligned with evolving customer demand.
Hana Al Rostamani, Group Chief Executive Officer of FAB, commented on the partnership:
“Partnering with Presight will enable us to accelerate our adoption of AI and advanced analytics in ways that directly support our growth strategy. The platforms and insights delivered so far are already enhancing decision-making and enabling our teams to serve clients with greater precision and agility.”
Thomas Pramotedham, Chief Executive Officer of Presight, added: “By embedding AI-driven analytics into FAB’s growth and resource planning, we are helping create a banking model that is more responsive, efficient, and client-centric.”
Building On Proven Success
This agreement formalises and expands a collaboration that has already demonstrated significant impact through successful pilot programmes and proof-of-concept initiatives. The partnership will now broaden its scope to integrate AI across other critical banking functions, including client engagement, credit assessment, operational forecasting, and strategic planning.
About First Abu Dhabi Bank (FAB)
First Abu Dhabi Bank is the UAE’s largest bank and one of the world’s largest and safest financial institutions. FAB’s vision is to be the #1 bank in the MENA region, providing long-term value to its shareholders, customers, and employees. Headquartered in Abu Dhabi, the bank’s international network spans five continents, providing global relationships, expertise and financial strength to support local, regional and international businesses seeking to do business at home and abroad.
About Presight
Presight, an G42 company, is the region’s leading big data analytics company powered by AI. It combines big data, analytics, and AI expertise to serve every sector, of every scale, to create business and positive societal impact. With its world-class computer vision, AI and omni-analytics platform, Presight excels at all-source data interpretation to support insight-driven decision-making.
Source: Fintech News Middle East
