Fawry, Egypt’s leading fintech and digital payments company, has announced a strategic partnership with major real estate firm Wadi Degla Developments. The collaboration will integrate Fawry’s comprehensive suite of payment solutions across Wadi Degla’s portfolio, aiming to accelerate digital transformation within the country’s real estate sector.
This move will allow Wadi Degla customers to seamlessly process payments through Fawry’s online payment gateway and its extensive network of POS terminals, simplifying transactions for properties and services across all of the developer’s projects.
A Strategic Push For PropTech
The partnership represents a significant step in bridging the gap between financial technology and real estate services in Egypt. Beyond standard payment processing, the collaboration will introduce value-added services, including Fawry’s Business Corporate Card and digital loyalty programs. This integration strengthens Fawry’s role as a key technology enabler for major industries while expanding its footprint in the property technology (PropTech) space.
Heba El Awady, Chief Business Officer at Fawry, commented on the agreement, stating, “This partnership marks a key milestone in our mission to drive digital transformation across Egypt’s vital real estate sector. At Fawry, we aim to empower developers to provide modern, integrated payment services that cater to the growing demand for digitization. Our collaboration with Wadi Degla Developments is a prime example of constructive partnerships between technology and real estate, enhancing operational efficiency and create tangible value for customers.”
Enhancing The Customer Journey
For Wadi Degla Developments, adopting digital payment solutions is a direct response to evolving consumer behavior and a core part of its strategy to build smart, sustainable communities. The initiative aims to enhance operational efficiency and elevate the overall customer experience by providing secure, reliable, and convenient payment options.
“This partnership comes in response to the evolving real estate market and the rising adoption of financial technology in Egypt, where over 76% of young consumers now prefer digital transactions, which reflects the rapid shift towards a cashless economy,” said Raymond Ahdy, CEO of Wadi Degla Developments. “At Wadi Degla, we are keen to embrace this shift through innovative payment solutions that enhance our operational efficiency and align with our vision to build more connected and sustainable communities.”
Driving Egypt’s Vision 2030
By combining Fawry’s fintech expertise with Wadi Degla’s real estate leadership, the partnership directly supports Egypt’s Vision 2030 for a more digitized and efficient economy. This collaboration is set to establish an integrated digital ecosystem that improves efficiency in the real estate sector and provides customers with modern financial tools that support the transition toward a cashless society.
About Fawry
Founded in 2008, Fawry is Egypt’s leading fintech company serving the banked and unbanked population. Fawry’s primary services include enabling electronic bill payments, mobile top-ups and provisions for millions of Egyptian users. Other digital services also include e-ticketing, cable TV, and a variety of other services. Through its peer-to-peer model, Fawry is enabling corporates and SMEs to accept electronic payments through a number of platforms including websites, mobile phones, and POSs. With a network of 36-member banks, its mobile platform and 400 thousand agents, Fawry processes more than 6 million transactions per day, serving an estimated customer base of 54.1 million users monthly.
About Wadi Degla Developments
Established in 2005 as part of Wadi Degla Holding, Wadi Degla Developments is a fully integrated real estate company with a proven track record of over 19 years. The company’s portfolio spans residential, commercial, and resort developments built on a solid infrastructure across 6 million square meters and 17 projects nationwide. Serving more than 13,000 families, and having delivered 18,000 units, Wadi Degla Developments has successfully built thriving communities across Egypt. Its flagship projects include Pyramids Walk, River Walk, Tijan Maadi, Tijan Zahraa El Maadi, Canal Residence, Victoria Residence, Club Town, Promenade New Cairo, and Neopolis, in addition to luxury resorts such as Marina Wadi Degla, Blumar El Dome, Blumar Sokhna, Blumar Hills, Blumar Sidi Abdelrahman, and Murano.
Source: Zawya
