The Gulf region’s property technology sector has a new major player with the official launch of pX, the first AI-powered, institutional-grade decision infrastructure designed specifically for real estate. The platform aims to move beyond static dashboards to offer actionable insights and decision-ready narratives for investors, developers, and governments across the GCC.
Exclusive Partnership with UK’s REalyse
Coinciding with its launch, pX has announced an exclusive partnership with REalyse, the UK’s leading real estate intelligence provider. This agreement makes pX the sole platform in the GCC with access to REalyse’s proprietary technology, which is currently utilized by global institutions such as CBRE, Invesco, and various UK government agencies. Gavriel Merkado, founder and CEO of REalyse, stated, “We’re excited to partner with pX in bringing this advanced capability to the GCC, which will enable institutional investors, developers and governments to make faster and more accurate decisions with greater confidence.”
Addressing a Regional Market Gap
pX was created to fill a critical void in the regional market. According to co-founder and CEO Guelane Mansour, a structural gap exists between the massive influx of global institutional capital into the Gulf and the supporting infrastructure for high-level decision-making. “There’s vision, there’s capital, but no system built for the pace, scale, and precision that sophisticated investors demand,” Mansour said. “That’s what we’re building at pX: the decision backbone this region has been missing.” The platform combines AI with market expertise to bring clarity to underwriting, master plan assessments, and investment feasibility.
Localizing Global Technology
Since its soft launch in August 2024, the pX team has focused on tailoring the technology for the Gulf’s unique market dynamics. The platform has been specifically adapted to integrate the UAE’s complex and fragmented regulatory and ownership structures, as well as the immense scale and national priorities associated with Saudi Arabia’s giga-projects. This localization work has produced a unified intelligence layer designed not just to visualize data, but to provide the infrastructure needed to execute more precise and sustainable real estate strategies.
About pX
pX is a GCC-based property intelligence company providing the region’s first AI-powered, institutional-grade decision infrastructure for the real estate sector. The platform offers actionable insights and decision-ready narratives to support investors, developers, and government entities in making faster and more accurate real estate decisions.
Source: Gulf Business
