Global data and AI leader SAS is set to demonstrate its latest advancements in enterprise AI at GITEX 2025 in Dubai. The company will showcase how its suite of innovations, including Generative AI, Agentic AI, and Digital Twins, can help MENA organizations accelerate productivity, simplify complexity, and achieve measurable business outcomes through trusted and scalable AI solutions.
Beyond Large Language Models
SAS is positioning its Generative AI capabilities as a comprehensive solution that extends beyond standard large language models by integrating transparency, governance, and decisioning across the entire AI lifecycle. Through tools like SAS Data Maker for synthetic data generation and Visual Text Analytics for bias detection, the company aims to help organizations protect sensitive information while ensuring that AI-driven outputs are reliable and actionable.
The new SAS Retrieval Agent Manager (RAM), built on a retrieval-augmented generation (RAG) framework, will also be featured, promising to transform unstructured data into fast, context-aware responses via a no-code interface for industries like banking, public sector, and healthcare.
Agentic AI and Digital Twins
The company will also highlight the practical applications of Agentic AI, which allows businesses to create intelligent agents that balance AI autonomy with human oversight. Powered by the SAS Viya platform, these agents can be applied to diverse use cases such as real-time fraud detection in banking, personalized retail experiences, and predictive equipment maintenance in manufacturing. Furthermore, SAS will showcase the expanding capabilities of its digital twin technology, which enables organizations to simulate and optimize complex operations in a virtual environment before real-world implementation, enhancing efficiency and reducing costs in sectors from manufacturing and urban planning to life sciences.
Driving AI Adoption in MENA
Underscoring its commitment to the region, SAS is focused on empowering Middle Eastern enterprises to adopt AI responsibly. “With Generative AI, Agentic AI, and Digital Twins, we are showcasing how SAS innovation helps organizations in the Middle East lead with trust, efficiency, and resilience,” said Michel Ghorayeb, Managing Director at SAS, UAE.
“Our focus is on enabling enterprises to not only adopt AI but to do so responsibly, aligned with the region’s ambitions for sustainable growth and global leadership in technology.” This commitment is further reflected in its partnerships with regional players like Data Science Middle East, Sutra Management Consulting, and Alpha Data, whose stands will feature real-world applications of SAS solutions.
About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.
Source: Zawya
