Google has begun rolling out its advanced AI-powered search experience, called “AI Mode,” across the Middle East and North Africa (MENA) region. The feature, which integrates multimodal input and advanced reasoning, will be available to all users gradually over the next few days, launching initially in English.
Key Highlights
This launch marks a significant evolution in how users in the region can interact with Google Search:
- New Feature: “AI Mode,” an advanced AI-powered search experience.
- Rollout Region: The Middle East and North Africa (MENA).
- Initial Language: The feature is launching in English first.
- AI Model: AI Mode is built on a custom version of Google’s Gemini 2.5 model.
- Accessibility: It will be available as a dedicated tab on the Google Search results page and in the Google app on Android and iOS.
A New Era for Complex Search Queries
AI Mode is designed to handle exploratory or complex topics more efficiently than a traditional search. It allows users to submit nuanced and layered queries that would normally require multiple searches. For example, a user could ask, “I want to learn more about the new Seven Wonders of the World. What’s the significance of each, and where are they located?”. The system processes this by breaking the query into subtopics using a “query fan-out” technique, running multiple searches simultaneously to deliver a more comprehensive result.
Multimodal Functionality: Beyond Just Text
A key advancement in AI Mode is its multimodal capability, which allows users to ask questions via text, voice, or by uploading images directly into the search bar. This flexibility is intended to make the search experience more intuitive and accessible for everyone. “The future of search is multimodal,” Google said in a statement.
Prioritizing High-Quality Information
Google has emphasized its commitment to maintaining high standards of information quality and source diversity as it integrates AI into its core infrastructure. The new system builds on existing ranking models to surface content from a wide range of reputable sources. The feature also adapts based on confidence levels; if the system is not sufficiently confident in the AI-generated response, it will default to a standard web search result.
Looking Ahead
While acknowledging that AI Mode is still in its early stages, Google has stated its commitment to continuous improvement to help users “get the most out of the web”. The rollout across the MENA region marks a significant step in making advanced AI a part of everyday search experiences.
Source: Gulf Business
