Grammarly Rebrands To Superhuman And Launches New AI Assistant

In a significant move to consolidate its position in the productivity software market, Grammarly has announced it is rebranding its parent company to “Superhuman.” This change follows the company’s strategic acquisition of the popular email client Superhuman in July. While the overarching company identity will shift, the core Grammarly writing assistant product will retain its well-known name.

A New Identity and an AI-Powered Future

The rebranding signals a broader ambition for the company, moving beyond a writing tool to become an all-encompassing productivity suite. This strategic pivot is further evidenced by its acquisition of the productivity platform Coda last year. Alongside the name change, the company has launched a powerful new AI assistant named Superhuman Go, which is designed to integrate deeply into users’ workflows.

Introducing Superhuman Go

Superhuman Go is an AI assistant built directly into the existing Grammarly extension. It aims to enhance productivity by providing intelligent writing suggestions and feedback on communications like emails. Crucially, it can connect with other essential business applications, including Jira, Gmail, Google Drive, and Google Calendar. This integration allows the assistant to perform contextual tasks, such as creating project tickets from a conversation or checking your availability to schedule a meeting, making it a central hub for professional communication. The company plans to expand its capabilities to fetch data from CRMs and other internal systems.

Implications for the MENA Tech Scene

For founders, VCs, and tech professionals across the MENA region, this development highlights several key trends. Firstly, the aggressive push by major SaaS players into integrated AI assistants underscores the necessity for regional startups to incorporate intelligent features to remain competitive. Secondly, as MENA businesses increasingly operate on a global scale, adopting advanced communication tools like Superhuman Go can help bridge communication gaps, improve efficiency, and ensure a professional standard in a diverse, multilingual business environment. This evolution from a simple grammar checker to a comprehensive productivity assistant provides a powerful tool for startups looking to scale operations and optimize workflows.

Pricing and Availability

Superhuman Go is available for all Grammarly users to try by enabling it within the extension. The company is offering several subscription tiers, including a Pro plan at $12 per month (billed annually) for multi-language support and a Business plan at $33 per month (billed annually), which includes access to the Superhuman Mail client. This tiered approach allows both individual professionals and larger teams to leverage the new AI capabilities.

About Superhuman

Superhuman, formerly known as Grammarly, is a global technology company focused on developing AI-powered tools to improve communication and productivity. Originally founded as a writing assistant to help with grammar, spelling, and tone, the company has expanded its portfolio through strategic acquisitions, including productivity platform Coda and email client Superhuman, to create a comprehensive suite of tools for modern professionals and businesses.

Source: TechCrunch