Hala, the e-hailing taxi service and prominent joint venture between Careem and Dubai’s Roads and Transport Authority (RTA), has officially launched its services in Fujairah. This expansion marks the company’s entry into its third emirate, reinforcing its mission to build a connected, tech-enabled mobility network across the entire UAE.
A Strategic Local Partnership
The move into Fujairah is powered by a strategic partnership with the Fujairah Transport Corporation (FTC). This collaboration underscores a shared vision for advancing safe, affordable, and reliable transportation, combining FTC’s deep local expertise with Hala’s proven digital platform to provide a seamless e-hailing experience for residents and visitors.
Engineer Asayel Albalghoni, general manager of the Fujairah Transport Corporation, commented on the collaboration, stating, “The Corporation has always prioritised safety, reliability, and customer satisfaction. By joining forces with Hala, we are embracing the next phase of transport modernisation, one that integrates digital innovation while preserving the trust and quality that Fujairah residents expect. This partnership represents our shared commitment to making mobility easier, smarter, and more sustainable for everyone.”
Proven Success in Pilot Phase
The official launch follows a successful pilot phase where Fujairah and Dibba’s taxi fleets were integrated into the Careem app. This trial period yielded significant improvements across key metrics, including higher engagement from Captains and a notable increase in customer adoption of e-hailing services, validating the model before a full-scale rollout.
Forging a Connected UAE Mobility Ecosystem
The expansion aligns with the UAE’s broader vision for smart cities and integrated transport systems. By working closely with local regulators, Hala aims to set new standards for efficiency and accessibility in the region’s mobility sector.
Khaled Nuseibeh, Chief Executive Officer of Hala, said, “Partnering with the Fujairah Transport Corporation represents a pivotal milestone for Hala and for the UAE’s broader mobility ecosystem. Reliable, sustainable, and tech-driven transport solutions are only possible through collaboration with local regulators who deeply understand their communities’ needs. Together, we’re setting a new standard for accessibility, convenience, and smart transportation that is shaping the future of mobility in the UAE.”
Tapping Into Fujairah’s Growth
With its growing population and rising status as a key tourism and logistics hub, Fujairah presents a strong market for Hala’s services. The emirate’s developed tourism infrastructure and expanding visitor base are expected to fuel long-term demand for efficient and modern mobility options. For its initial launch, Hala will offer Fujairah users the same trusted features available in Dubai and Ras Al Khaimah, including real-time ride tracking, Captain ratings, and seamless digital payments.
About Hala
Launched in 2019, Hala is a joint venture between Careem and Dubai’s Roads and Transport Authority (RTA) that has redefined urban mobility. Operating in Dubai, Ras Al Khaimah, and now Fujairah, the platform focuses on delivering convenience, affordability, and reliability. In Dubai, Hala has achieved an average ride ETA of under four minutes and has shown consistent year-on-year growth, cementing its position as a key player in the UAE’s smart transportation landscape.
Source: Gulf Business
