MemeStrategy, Inc., an Asia-based publicly listed digital asset company, has announced the launch of the world’s first tokenized Pokémon trading card fund. Timed with the 30th anniversary of the Pokémon franchise, the fund is designed to provide professional investors with institutional-level access to the burgeoning collectible trading card market via EVIDENT, a licensed alternative asset digital investment platform.
Tapping Into A Multi-Billion Dollar Market
The launch comes as the global collectibles market is projected to hit $628 billion by 2031. The trading card segment alone is expected to reach $37.42 billion by 2034, driven by digital native consumers and institutional interest in alternative assets.
This trend was highlighted in February when a PSA 10 “Pikachu Illustrator” card, previously owned by influencer Logan Paul,
sold for a record-breaking $16.492 million. The sale underscored the significant cultural and financial value attributed to high-end trading cards, with Pokémon cards demonstrating a long-term appreciation of over 30x in the past two decades.
An Institutional Gateway to Cultural Assets
Despite the market’s growth, institutional participation has been limited by challenges such as authentication risks, complex custody requirements, and market fragmentation. MemeStrategy aims to solve these issues by creating an institutional-ready framework.
“This initiative is about harnessing the distinctive market dynamics of cultural assets through institutional-level financial rigor,” said Ray Chan, Chief Executive Officer of MemeStrategy. “We are solving that problem. For the first time, we are providing a convenient and secure structure that allows professional investors to engage in this growing market without the burdens of physical ownership.”
The fund’s infrastructure includes museum-grade custody for the physical cards, tokenization for enhanced accessibility on a licensed platform, and biannual Proof-of-Reserve audits by a Big4 international audit firm to ensure transparency.
The Pikachu With Grey Felt Hat Anchor
The fund’s portfolio is anchored by a flagship cultural asset: the PSA 10 “Pikachu with Grey Felt Hat” card. This card, a rare collaboration between The Pokémon Company and the Van Gogh Museum, has seen its secondary market price rise by over 400% since its limited release in late 2023. With its production now permanently capped, its scarcity is firmly established.
The fund aims to acquire exposure representing approximately 25% of the PSA 10 “Pikachu with Grey Felt Hat” cards currently in the market, demonstrating a strategic focus on this key asset.
Relevance For The MENA Region
While originating in Asia, this launch offers a significant blueprint for the MENA region’s burgeoning fintech and Web3 ecosystem. The tokenization of real-world assets (RWA) is a major area of focus for hubs like the UAE and Saudi Arabia, which are actively building regulatory frameworks to support digital assets.
MemeStrategy’s model of combining institutional-grade custody, regulatory compliance, and blockchain transparency could be applied to a wide range of cultural assets unique to the MENA region, from fine art and historical artifacts to luxury collectibles. For the region’s founders and VCs, this initiative serves as a compelling case study in creating new, regulated investment vehicles that bridge traditional alternative assets with the efficiency and accessibility of Web3 technology.
About MemeStrategy
MemeStrategy, Inc. is an Asia-based publicly listed digital asset company focused on bridging culture and capital. The company aims to create accessible, institutional-grade structures for the professional market to invest in cultural assets by combining blockchain-enabled transparency with secure real-world custodianship.
Source: Zawya
