Saudi Arabia’s Public Investment Fund (PIF) company, HUMAIN, has officially entered the global hardware market with the launch of the Horizon Pro PC, a revolutionary device described as the world’s first Agentic AI laptop. The announcement was made by CEO Tareq Amin during the Snapdragon Summit in Hawaii, positioning the Middle East as a new hub for AI-native device development.
A New Era Of Personal Computing
The Horizon Pro is engineered to shift the paradigm from reactive to proactive computing. It runs on the proprietary HUMAIN ONE operating system, which allows users to control the device and its various AI agents through conversational commands. This agentic interface is designed to anticipate user needs, streamlining complex workflows. A key feature is the integration of ALLAM, the Arabic-first Saudi large language model, which enables powerful and culturally relevant AI processing directly on the device.
Performance And Power
Built on Qualcomm’s powerful Snapdragon X Elite processor, the Horizon Pro boasts impressive performance metrics. HUMAIN claims the device offers over 18 hours of battery life, a 40% reduction in power consumption compared to competitors, and a zero-latency wake time for instant productivity. The laptop features a dual AI processing system, combining a secure offline mode for on-device computation with a hybrid mode that leverages the cloud for more complex tasks. Key specifications include 32GB of RAM, a 1TB SSD, and a 14-inch 2.8K AMOLED display.
Strategic Market Entry
HUMAIN is launching the Horizon Pro with an aggressive go-to-market strategy aimed at disrupting the established PC market. CEO Tareq Amin announced that the device would be priced 40% lower than competing systems. The company is targeting enterprise clients with flexible monthly subscription and leasing models that include hardware refresh programs. As part of its launch, HUMAIN also plans to distribute 500 Horizon Pro PCs free of charge to students to encourage early AI adoption and support the development of future tech leadership.
About HUMAIN
HUMAIN is a technology company backed by Saudi Arabia’s Public Investment Fund (PIF). The company is focused on designing and developing the next generation of AI-native hardware and software solutions. Its portfolio includes the Horizon Pro Agentic AI laptop and the proprietary HUMAIN ONE operating system, with a mission to advance personal computing through proactive AI integration.
Source: Middle East AI News
