In a significant move to address the growing challenge of digital disinformation, Abu Dhabi-based AI leader Inception has partnered with X14 Media, a data-driven communications firm. The two entities announced the signing of a Memorandum of Understanding (MoU) at GITEX Global 2025, formalizing their collaboration to develop a next-generation AI platform aimed at safeguarding truth and corporate reputation in the digital age.
A Unified Front Against Disinformation
The partnership represents a strategic alliance to pioneer advanced AI-powered media intelligence tools. The core objective is to create a robust system capable of identifying, analyzing, and neutralizing harmful or misleading narratives as they emerge online. This initiative brings together Inception’s deep expertise in large-scale AI architectures with X14 Media’s specialized knowledge in AI-powered media systems and strategic communications, creating a formidable force against the spread of false information.
Introducing (In)Media
At the heart of this collaboration is the co-development of (In)Media, an AI media intelligence platform designed for real-time operation. The platform will empower organizations to monitor emerging topics across both social and traditional news platforms, assess potential reputational risks, and generate timely, data-backed responses. A key feature of (In)Media is its AI-human collaborative workflow, which incorporates human-in-the-loop tools to ensure that AI-generated insights are contextually accurate, refined, and actionable for communication professionals.
Combining AI and Media Expertise
This multi-phase co-development leverages the distinct strengths of both partners. Inception, a G42 company, will contribute its proven capabilities in designing and building large-scale AI systems and enterprise solutions. X14 Media, a subsidiary of X14 Holding, provides critical expertise in data intelligence and strategic communications.
Ashish Koshy, CEO of Inception, commented on the partnership, stating, “By combining X14 Media’s strength in infrastructure and data intelligence with Inception’s expertise in large-scale AI system design, we are accelerating the development of a platform that will enable organizations to understand, navigate, and shape information ecosystems with accuracy and integrity.”
Suhail Al Mehari, Managing Director of X14 Media, added, “This partnership demonstrates how collaboration between two innovation leaders can drive meaningful impact. Together with Inception, we’re co-developing a platform that advances transparency, accuracy, and trust across today’s complex digital environment.”
About Inception
Inception, a G42 company, is the region’s leading innovator of AI-powered products and enterprise business solutions. The company has pioneered the creation of industry-specific products for investment, climate, and energy sectors. Its (In)Business Suite offers an industry-agnostic set of solutions for procurement, human capital, workflow management, and customer experience. Inception is also committed to democratizing AI and fostering Emirati talent in the field to drive technological progress in the region.
About X14 Media
Founded in 2022 and headquartered in Abu Dhabi, X14 Media is a subsidiary of X14 Holding. The company empowers organizations to communicate with clarity and precision through its proprietary X14 Intelligent Suite, which integrates artificial intelligence and data-driven insights. X14 Media helps governments, enterprises, and public institutions strengthen credibility, optimize their digital ecosystems, and drive measurable impact in an increasingly complex media landscape.
Source: Zawya
