A new player has entered Saudi Arabia’s burgeoning e-commerce market with the official launch of KANAA, a multi-brand digital commerce platform. Backed by the prominent Al Nahla Group, KANAA aims to rejuvenate how the Kingdom’s consumers discover and shop for lifestyle products, including toys, books, gaming, sports, and outdoor gear.
An App-First, AI-Driven Approach
Distancing itself from the conventional marketplace model, KANAA has been engineered as an app-first digital ecosystem. This strategy positions its mobile application as the primary channel for customer engagement, personalization, and discovery, catering to the increasingly mobile-first behavior of Saudi shoppers.
At its core, the platform leverages a state-of-the-art AI-powered system where product discovery and navigation are shaped by user context rather than static categories. KANAA’s AI-driven personalization and recommendation engines are designed to enable faster product discovery across its multi-brand catalogue, aiming to reduce decision fatigue and enhance relevance for the user.
Institutional Backing from Al Nahla Group
The launch marks a significant move for Al Nahla Group, one of Saudi Arabia’s most respected multi-billion-dollar conglomerates. KANAA represents the group’s first direct venture into consumer-facing digital commerce, adding a new vertical to its extensive portfolio in automobiles, real estate, trading, and shipping. This institutional backing provides KANAA with a long-term vision, strong governance, and the financial strength needed to scale as a trusted e-commerce platform.
Curated Experience and Customer-Centric Features
KANAA emphasizes a curated retail experience by offering a carefully selected range of authentic, licensed merchandise that meets specific standards for quality, safety, and relevance. The platform employs a controlled seller governance model, prioritizing trust and consistency over an unlimited assortment of products.
To enhance its competitive edge, the platform has introduced a suite of customer-centric features, including same-day delivery in select cities, free shipping, easy 30-day returns, and a Best Price Guarantee on certain products. KANAA is also rolling out innovative digital functionalities such as rentals, trade-ins, and a gift finder.
Commenting on the launch, KANAA leadership stated, “KANAA has been built as a multi-brand digital commerce platform that brings together trusted brands, advanced technology, and an app-first experience under a single eCommerce ecosystem. Backed by Al Nahla Group, we are creating a future-ready retail platform designed around relevance, trust, and meaningful customer experiences.”
About KANAA
KANAA is a Saudi-born, app-first digital commerce platform focused on lifestyle categories such as Toys, Books & Stationery, Gaming, Sports, and Outdoor. By combining a curated multi-brand model with an AI-powered ecosystem, KANAA aims to deliver a personalized and experience-led shopping journey for consumers in the Kingdom.
About Al Nahla Group
Headquartered in Jeddah, Al Nahla Group is a diversified, multi-billion-dollar Saudi conglomerate with investments across automobiles, real estate, trading, shipping, and marine products. Its entry into digital commerce through KANAA marks a strategic expansion into the consumer economy.
Source: Zawya
