The Khalifa Fund for Enterprise Development (KFED) has announced its support for a delegation of Emirati entrepreneurs participating in the 23rd Franchise and Dealership Exhibition (Bayim Olur Musun) in Istanbul, Türkiye. Taking place from October 16-19, 2025, the initiative, under the pavilion of the Emirates Franchise Association, underscores KFED’s commitment to empowering UAE-based small and medium enterprises (SMEs) and facilitating their expansion into global markets.
Gateway to New Markets
The exhibition, a major regional event for the franchising industry, serves as a strategic platform for UAE brands aiming to penetrate markets in Türkiye, the Balkans, the Caucasus, and Eastern Europe. KFED’s participation is designed to foster meaningful connections between Emirati entrepreneurs and international investors, consulting firms, and service providers, thereby strengthening the UAE’s presence in the global trade and investment landscape.
Her Excellency Mouza Obaid Al Nasri, CEO of KFED, stated, “We are pleased to support a range of national ventures participating in this year’s edition of Franchising and Branded Dealership Fair in Türkiye, which serves as an ideal gateway to emerging markets across the Balkans, Caucasus, and Eastern Europe. This effort aligns with our partnership with the Emirates Franchise Association and other government and private sectors stakeholders, as we continue to champion national entrepreneurship and increase the presence of UAE SMEs on the global stage.”
Showcasing Emirati Innovation
Several high-potential UAE-grown brands are being highlighted at the event, demonstrating the diversity and quality of the nation’s entrepreneurial ecosystem. Among the ventures are:
- Rituals Beauty Lounge: Founded by Hameda Saif Al Hameli, this brand offers premium wellness and beauty services focused on relaxation techniques.
- Be Fit Healthy Meals: An enterprise by Mohammed Saleh Al Musabi that provides healthy meals and nutrition plans for health-conscious consumers.
- Rolling Wheels Entertainment LLC: Created by Israa Al Saiqal, this children’s entertainment venue features a variety of activities, including a dedicated skating rink for children.
A Strategic Partnership for Growth
The collaboration with the Emirates Franchise Association is crucial to the initiative’s success. The Association plays a key role in building bridges with major regional markets to create new opportunities and enhance the competitiveness of UAE brands globally. The event in Istanbul is a prime opportunity to showcase the success stories of ambitious national ventures.
H.E. Noor Al Tamimi, Chairwoman of the Emirates Franchise Association, commented, “At the Association, we firmly believe that building bridges of cooperation with major regional and global markets, such as Türkiye, the Balkans, and Eastern Europe, creates new opportunities for UAE brands and bolsters their competitiveness on the world stage. We look forward to this exhibition serving as another milestone in affirming the UAE’s status as a regional and global hub for entrepreneurship and franchising.”
About Khalifa Fund for Enterprise Development
The Khalifa Fund is an independent, non-profit organisation affiliated with Abu Dhabi Government. Its mission is to nurture the culture of entrepreneurship, promote innovation, and offer support for small and medium-sized enterprises (SMEs) within the UAE through a balanced ecosystem. Founded in 2007 in accordance with Law No. 14 of 2005 and its amendments, the Fund was established to align with the vision of the late Sheikh Khalifa Bin Zayed Al Nahyan.
Source: Zawya
