Kuwait Financial Centre (Markaz), a long-standing financial institution, has launched its new digital trading platform, iMarkaz Invest. The move gives investors in Kuwait direct access to markets in Saudi Arabia, the UAE, and the United States, positioning Markaz to compete in the region’s rapidly growing fintech sector.
Quick Facts
- New digital trading platform launched.
- Access to Kuwait, KSA, UAE, and US markets.
- Combines self-directed trading with advisory.
Bridging Markets from Kuwait to the US
The iMarkaz Invest platform, available on both web and mobile, is designed to streamline the investment process for retail clients. It offers real-time portfolio tracking, a simplified account opening process, and secure access to a curated list of international markets. By integrating its digital trading tools with its established wealth management services, Markaz aims to offer a hybrid model that caters to both self-directed traders and those seeking professional guidance.
A User-Centric Push into Digital Finance
Company executives emphasized that the platform was built with client needs at the forefront, addressing the growing demand for intuitive and secure digital finance tools.
“The launch of ‘iMarkaz Invest’ reflects Markaz’s focus on building digital solutions that are not only innovative, but also practical, secure, and intuitive for everyday use,” said Salman Olayan, Senior Vice President of Strategic Planning, Digitization & Analytics at Markaz.
The platform’s design focuses on simplifying cross-border investment while maintaining high security standards for its user base.
“iMarkaz Invest has been designed to elevate the client experience by providing straightforward digital access to a carefully selected group of markets that offer both strength and relevance for investors,” added Maryam Al Rifae, Senior Vice President of Wealth Management and Business Development.
Tapping into the GCC’s Fintech Boom
Markaz’s entry into the digital trading space comes as financial institutions across the GCC accelerate their digital transformation efforts. With mobile trading apps becoming a standard expectation, the launch of iMarkaz Invest allows the 1974-established firm to leverage its decades of market expertise in a modern format. The platform is set to increase cross-border investment flows, particularly into major financial hubs like Riyadh and Dubai, aligning with regional economic diversification goals. Markaz has signaled that further enhancements are planned to expand the platform’s features and data capabilities.
About Markaz
Established in 1974, Kuwait Financial Centre “Markaz” is one of the leading asset management and investment banking institutions in the Middle East and North Africa. The company provides a range of financial services including asset management, investment banking, and wealth management.
Source: MENA Fintech Association
