Keeta, the international subsidiary of China’s leading on-demand delivery technology company Meituan, has officially established its presence in Kuwait. The expansion follows the company’s successful acquisition of an investment license from the Kuwait Direct Investment Promotion Authority (KDIPA), marking a significant entry of a major global tech player into the local market. This move is set to introduce new digital commerce opportunities and enhance convenience for consumers across the country.
A Strategic Move Aligned with Vision 2035
Keeta’s launch in Kuwait is strategically aligned with the nation’s Vision 2035 goals, which aim to diversify the economy, empower local talent, and build an innovation-driven society. By integrating its technology-driven platform into the local market, Keeta aims to contribute to Kuwait’s long-term digital growth and economic resilience.
Max Qiu, General Manager of Keeta Kuwait, commented on the launch, stating, “Launching in Kuwait represents a pivotal moment for Keeta. With KDIPA’s guidance, we are able to seamlessly integrate into the local market and align our operations with Kuwait’s ambitious transformation agenda. Our commitment extends beyond delivering reliable and affordable services; we are here to create meaningful opportunities for Kuwaiti businesses, invest in digital capabilities, and contribute to the country’s journey toward a diversified and resilient economy.”
Empowering Kuwait’s Digital Commerce Ecosystem
The arrival of Keeta is poised to bring tangible value to local merchants, partners, and consumers. The platform’s innovative ecosystem is designed to support restaurants and SMEs in strengthening their digital footprint and growth. By connecting businesses with a wider customer base, Keeta will play a role in fostering a more vibrant digital economy while offering future-ready career opportunities for Kuwaiti talent.
KDIPA’s Role in Attracting Global Tech
This expansion underscores the success of KDIPA’s efforts to facilitate high-value direct investment into Kuwait. The authority provides a streamlined ecosystem for global companies, offering support from market entry to expansion. Keeta’s seamless integration highlights Kuwait’s increasingly open investment climate and its growing position as a regional hub for technology-driven business models, fostered by proactive government collaboration and support.
About Keeta
Keeta is a technology-driven delivery platform that connects consumers with local food and retail merchants and couriers. With the mission of “We help people eat better, live better,” Keeta is committed to providing localized high-quality products and services, benefiting consumers, food and retail merchants and couriers from the entire ecosystem. Keeta was launched by Meituan (3690.HK), which owns China’s leading food delivery platform Meituan Waimai.
Source: Zawya
