Porsche Centre Kuwait, operated by Behbehani Motors Company, has announced the launch of “Empower Her,” a new initiative designed to celebrate the achievements and ambitions of Kuwaiti women. In partnership with City Pages magazine, the campaign aims to provide a platform that supports and inspires female leaders and entrepreneurs across the nation.
The initiative reflects a growing commitment within the corporate sector to foster female empowerment in Kuwait. By spotlighting the contributions of women in business, science, arts, and community work, Empower Her seeks to create a network for collaboration, knowledge sharing, and creative empowerment.
A Platform For Ambitious Women
Aligning with Porsche’s global brand values of ambition, exclusivity, and confidence, the Empower Her campaign attracted a community of ambitious women, including Porsche owners and brand enthusiasts. The initiative specifically focused on women who embody a spirit of leadership and excellence.
Through its partnership with City Pages magazine, the campaign highlighted inspiring stories from female entrepreneurs and project owners who are central to Kuwait’s social and economic development, amplifying their impact and reach.
From 50 Applicants To 10 Finalists
The initiative, which launched in September, invited female entrepreneurs from across Kuwait to submit their nominations. After receiving more than 50 inspiring applications, a specialized judging committee conducted a rigorous evaluation process to select 10 finalists.
These finalists were invited to an exclusive driving experience with the latest Porsche models, an event designed to embody the campaign’s core themes of inspiration and high performance. The initiative culminated in the Empower Her 2025 awards ceremony, held at the Porsche Centre Kuwait showroom in Shuwaikh. The event brought together clients, entrepreneurs, and influential female leaders to celebrate the winners and their remarkable achievements in fields ranging from business and innovation to art and philanthropy.
A Shared Vision For Empowerment
The success of the campaign underscores a commitment to driving positive change that extends beyond the automotive industry.
“The Empower Her campaign reflects Porsche’s belief that ambition and uniqueness are key drivers of progress,” stated Razan Khoury, Assistant Marketing Manager at Porsche Centre Kuwait.
“Through this initiative, we are proud to provide a platform that celebrates the achievements of Kuwaiti women, inspires and encourages communication, and paves the way for future generations. This campaign is a message of Porsche’s firm commitment to empowering communities and supporting positive change.”
About Empower Her
Empower Her is a pioneering initiative launched by Porsche Centre Kuwait in collaboration with City Pages magazine. It is dedicated to celebrating, empowering, and inspiring the ambitions of women in Kuwait. The platform aims to honor the growing leadership role of Kuwaiti women across all sectors of society by highlighting their achievements and providing a space for networking, knowledge exchange, and creative growth.
Source: Zawya
