Global technology leader Lenovo and FIFA have announced a landmark partnership, positioning the multinational company as the Official FIFA Technology Partner. The collaboration, revealed at Lenovo’s annual Tech World innovation event, will see the launch of Football AI Pro, a new AI-powered data analysis tool set to debut at the FIFA World Cup 2026.
A Landmark Technology Partnership
The top-tier sponsorship agreement covers the upcoming FIFA World Cup 2026 in Canada, Mexico, and the United States, as well as the FIFA Women’s World Cup 2027 in Brazil. Lenovo will provide a comprehensive suite of technology, from its iconic ThinkPad laptops and Motorola mobile phones to advanced data center infrastructure and AI innovations, to power the world’s largest sporting events.
The partnership aims to leverage technology to enhance the fan experience in stadiums and for global broadcasts, power advanced analytics, and democratize access to data across all football-playing nations.
Yuanqing Yang, Chairman and CEO of Lenovo, commented, “Lenovo is proud to support FIFA’s vision of leveraging technology to elevate the game, enhance the fan experience worldwide, and foster innovation that levels the playing field. We’re excited that our cutting-edge technology and AI innovation will take center stage in the upcoming tournaments, demonstrating to the world the transformative power of smarter technology.”
FIFA President Gianni Infantino added, “In Lenovo, we have a partner who will support us as we evolve and innovate, investing in digital technology and artificial intelligence for future generations.”
Introducing Football AI Pro
At the core of this partnership is Football AI Pro, an advanced data analysis tool developed with Lenovo’s AI Factory. Unveiled at CES 2026, the tool is designed to provide real-time insights, tactical analysis, and data visualization for coaches, players, and analysts.
The system is capable of analyzing over 2,000 metrics and accessing FIFA’s extensive match data to generate customized insights rapidly, transforming how teams prepare for and compete in high-stakes matches.
Democratizing Football Analytics
A key objective of the Football AI Pro tool is to democratize access to detailed football analytics. By providing a scalable, secure, and cost-effective solution, Lenovo and FIFA aim to make elite-level data available to all participating teams, regardless of their resources.
This initiative is expected to level the playing field by equipping more teams with the advanced strategic tools previously only accessible to top-tier clubs and federations. For fans, the technology promises new digital experiences and deeper engagement with the sport.
What This Means for MENA Tech
While this is a global partnership, its implications are significant for the MENA region, where football is immensely popular and the sports technology sector is rapidly growing. Major sporting investments, particularly in Saudi Arabia and the UAE, have created a fertile ground for tech innovation.
The Lenovo-FIFA deal highlights the critical role of AI and data analytics in modern sports, signaling a major opportunity for MENA-based startups. Local tech companies can draw inspiration to develop tailored solutions for regional leagues and sports federations, which are increasingly seeking a competitive edge through technology. This move also underscores a broader trend of integrating sophisticated AI into mainstream applications, a key focus for many tech hubs across the MENA region.
About Lenovo
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices, infrastructure, software, solutions, and services.
Source: Tech in Asia
