Lucid Group, the US-based maker of advanced electric vehicles, has announced the opening of a new studio in Al Khobar, marking a significant expansion of its operations within Saudi Arabia. The new facility provides customers in the Kingdom’s Eastern Province with direct access to experience the company’s award-winning Lucid Air and the new Lucid Gravity SUV.
Completing A Kingdom-Wide Network
The Al Khobar opening is a key milestone for Lucid, completing its planned three-city network across Saudi Arabia. With existing studios in Riyadh and Jeddah, the new location establishes a comprehensive presence that spans the country’s major commercial hubs, reinforcing the company’s commitment to its growing customer base in the Kingdom.
This expansion aims to enhance accessibility and provide world-class customer care as Lucid solidifies its position in the region’s burgeoning EV market.
A Strategic Move for the Eastern Province
Lucid’s choice of Al Khobar is a strategic one, designed to cater to its expanding customer base in the Eastern Province, a region central to the Kingdom’s economic and industrial landscape. This move brings the brand closer to a key demographic and complements Lucid’s wider regional ecosystem, which is anchored by its advanced manufacturing facility located within the King Salman Automotive Cluster.
“This expansion marks another important milestone as we continue to be at the forefront of enhancing the Kingdom’s EV sector,” said Faisal Sultan, President of Middle East at Lucid.
“We are proud to expand our presence in Saudi Arabia and bring our advanced electric vehicle technologies closer to customers in the Eastern Province. This Studio advances our commitment to supporting the Kingdom’s ambitious vision for sustainable mobility, and showcases Lucid’s world-class innovation, craftsmanship, and customer experience.”
The Lucid Studio Experience
Each Lucid Studio offers a digitally-enhanced and sophisticated environment tailored to customer preferences, supporting in-person visits, virtual consultations, or a hybrid of both. At the new Al Khobar location, visitors can explore Lucid’s design philosophy and innovative technologies up close.
The studio will feature the Lucid Air, currently the longest-range electric vehicle on the market, alongside the new Lucid Gravity, a full-size, three-row SUV designed for up to seven adults. Guests can receive product consultations, customize vehicles, and access aftersales services.
About Lucid Group
Lucid’s mission is to inspire the adoption of sustainable energy by creating advanced technologies and the most captivating luxury electric vehicles centered around the human experience. The company’s first car, the Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design that features luxurious full-size interior space in a mid-size exterior footprint.
Source: Zawya
