MENAs EMMA Systems Raises Seed Funding From Plus VC To Transform Aviation Technology

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EMMA Systems, an AI-driven SaaS platform designed to unify real-time operational data for airports and airlines, has announced the successful closure of a seed funding round. The investment was led by Plus VC, one of the MENA region’s most active venture capital firms, with participation from two leading angel investors. The new capital is earmarked to enhance EMMA’s platform, expand its product portfolio, and accelerate its global footprint.

AI-Powered Aviation Management

Founded by technology entrepreneur Wisam Costandi and aviation expert Mohammad Hourani, EMMA Systems was developed to address the longstanding inefficiencies in the aviation industry. The platform provides a unified view of operational data across airports, airlines, and other stakeholders, enabling a shift from reactive problem-solving to proactive, data-driven decision-making. By leveraging AI, the system helps optimize resource use, improve predictability during unexpected events, and enhance overall sustainability. The company’s solutions include Airport Collaborative Decision Making (A-CDM), Airport Operational Management Systems (AOMS), and Turnaround Management Systems (TMS), with a game-changing Total Airport Management solution in development.

Strategic Investment For Growth

The seed funding will be instrumental in advancing EMMA’s AI capabilities and driving its global expansion. The company has already deployed its platform in leading international airports and with global airlines across Africa, Europe, and the Middle East, demonstrating measurable improvements in operational efficiency.
Wisam Costandi, Co-founder & CEO of EMMA Systems, commented, “This investment from +VC is a major milestone for EMMA Systems. With the backing of Plus VC, a seasoned and highly respected venture capital firm in the MENA region known for its strong legacy of supporting and scaling disruptive startups, we are confident in our ability to accelerate growth and achieve both our short- and long-term objectives. Plus VC’s deep expertise, extensive network, and proven track record of building category-defining companies will be invaluable as we drive our vision forward.”

Investor Confidence

The aviation sector is experiencing sustained growth, with industry reports highlighting over $150 billion in planned airport infrastructure investments in the coming decades. As many airports operate near full capacity, the need for innovative technology to boost efficiency and advance sustainability goals has become critical. Plus VC’s investment signals strong confidence in EMMA’s potential to meet this demand.
Hasan Haider, Founder and Managing Partner at Plus VC, stated, “The aviation industry is facing increasingly complex challenges, and EMMA Systems is a critical fit, helping make air traffic and airport operations more intelligent, safer, and more efficient. We were deeply impressed by Wisam and Mohammad’s vision and the team’s ability to execute, building a platform with the potential to transform global aviation. At Plus VC, we believe EMMA is setting a new standard for how the industry leverages technology, and we are excited to back them on their journey.”

About EMMA Systems

EMMA Systems helps airports, airlines, and ground handlers make their operations efficient and predictable by optimizing the use of resources and increasing operational transparency through its AI platform. By learning the operational patterns of airports, EMMA Systems’ platform increases the predictability of responses to unforeseen events, allowing stakeholders to gain real-time visibility, enhance decision-making, and drive smarter, more sustainable operations.

About Plus VC

Plus VC is a leading early-stage venture capital firm investing in tech and tech-enabled startups across the Middle East, North Africa, and its diaspora. Founded by Hasan Haider, Plus VC backs visionary founders building transformative companies across various sectors. With deep expertise and a strong network, the firm is shaping the future of innovation and entrepreneurship in the region.

Source: Zawya

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