Meta has announced a significant expansion of its advertising toolkit, unveiling a suite of next-generation generative AI and creator collaboration features for Facebook and Instagram. The move signals a major push into AI-enabled performance marketing, designed to help businesses automate and personalize campaigns for accelerated growth and deeper audience connection.
AI-Powered Creative Tools for Smarter Ads
Building on the success of its Advantage+ creative tools, now used by nearly two million advertisers, Meta is introducing several AI-powered features to enhance ad creation. A standout addition is AI-generated music, which can automatically create custom soundtracks tailored to the mood and message of a video ad, enabling brands to craft more immersive experiences.
To help businesses scale internationally, the company is also launching AI dubbing, a tool that effortlessly localizes video content for multilingual audiences. Complementing this is a new video HDR enhancement feature, which boosts color accuracy and contrast for more dynamic visual storytelling. For image-based ads, a new persona-based generation tool allows advertisers to create multiple ad variations from a single prompt, each tailored to different customer segments—such as highlighting fashion, sound quality, or comfort for a headphone brand.
Streamlining Brand and Creator Collaborations
Meta is also strengthening the connection between brands and creators, a vital channel in today’s digital economy. The new Facebook Creator Discovery API enables businesses to find relevant creators using keywords and audience insights. Simultaneously, the Instagram Creator Marketplace API is expanding access to agencies and third-party developers, while the Creator Marketplace itself will open to all verified Instagram businesses within the Meta Business Suite.
Furthermore, the Partnership Ads Hub will now feature AI-powered recommendations, allowing brands to seamlessly convert organic creator content into optimized paid ads. According to Meta, campaigns incorporating partnership ads have already demonstrated a 19% lower cost per acquisition and a 13% higher click-through rate, proving the model’s effectiveness.
Why This Matters for the MENA Region
For the MENA startup and business ecosystem, these advancements are particularly timely. The region’s e-commerce and D2C sectors are booming, and brands are constantly seeking more efficient ways to engage a diverse, mobile-first audience. Meta’s AI dubbing tool offers a powerful solution for localizing campaigns across the Arab world’s various dialects and large expatriate communities.
Moreover, the MENA region has a vibrant and influential creator economy. The enhanced creator discovery and collaboration tools will empower local brands to forge more authentic and scalable partnerships with regional influencers, a critical strategy for building trust and driving sales. By automating aspects of creative production and partnership management, these tools allow MENA startups to compete more effectively by focusing resources on strategy and growth.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Source: GCC Startup News
