Abu Dhabi’s Miral, in a strategic collaboration with e& enterprise, has officially launched the Yas Island Metaverse, a pioneering digital platform set to redefine how global business events are planned and visualized. This initiative provides an immersive and interactive environment for event organizers worldwide to explore Yas Island’s extensive offerings from anywhere, at any time.
A New Digital Frontier for Business Tourism
Aligning with the ambitious Abu Dhabi Tourism Strategy 2030, the Yas Island Metaverse is a significant step in the emirate’s digital transformation journey. The platform offers a comprehensive digital twin of the island, allowing users to virtually experience its world-class venues, hotels, restaurants, and entertainment destinations. This innovative tool reinforces Yas Island’s position as a premier global destination for major business events by providing unparalleled access and planning capabilities.
Immersive Technology Meets Practical Application
Leveraging advanced 3D modeling, augmented and virtual reality (AR/VR), and real-time interaction, the platform offers practical solutions for event organizers. Key features include virtual walkthroughs, avatar-led site tours, and even driving simulations to meticulously plan event logistics, all accessible directly through a web browser. This technology empowers remote event planning and seamless collaboration, significantly reducing lead times and enhancing decision-making.
Taghrid Alsaeed, Executive Director of Marketing, Communications & Events at Miral, highlighted the platform’s role in showcasing Yas Island’s capabilities. “Now fully operational, the platform allows us to virtually welcome event organizers from anywhere in the world, reinforcing Yas Island’s position as a premier global destination for exceptional business events,” she stated.
Majd Coussa, Acting Chief Revenue Officer at e& enterprise, added, “Our role was to make the complex simple—fusing 3D models, AR/VR, and real-time data into a single experience that shortens timelines and elevates how large-scale gatherings are designed.”
About Miral
Miral is Abu Dhabi’s creator of destinations, contributing to the diversification of the emirate’s economy by developing and managing unique, immersive, and exciting experiences. It is responsible for the development and management of Yas Island, home to world-class attractions, and a portfolio of cultural, leisure, and entertainment assets across Abu Dhabi.
Source: meatechwatch
