Moroccan fintech startup Woliz has entered into a strategic partnership with Attijari Payment and the global payments leader, Visa, to accelerate the adoption of digital payments in Morocco. The collaboration, announced in Casablanca, will initially focus on transforming transactions within the country’s fast-moving consumer goods (FMCG) sector.
A Trio for Digital Transformation
The partnership leverages the unique strengths of each entity to create a comprehensive payment solution for merchants. Woliz will integrate the innovative acceptance solutions from Attijari Payment into its platform, tailoring them to the specific needs of local businesses. Visa will support the initiative with its global expertise in payment technologies and financial education, ensuring the solutions are reliable, secure, and accessible. “This agreement reflects our commitment to support merchants in their transition to modern and inclusive payment solutions,” said Fahd Bettache, CEO of Attijari Payment.
Targeting the FMCG Sector
The collaboration has identified the FMCG sector as a key area for driving digital payment adoption. This high-volume industry involves a vast network of merchants and distributors who stand to benefit significantly from streamlined, efficient, and secure digital transactions. By providing simple and fast payment solutions, the partners aim to improve daily operations for thousands of Moroccan businesses.
Building a Financially Inclusive Ecosystem
Beyond the technology, the partnership’s long-term vision is to foster a more inclusive financial ecosystem. Kamal El Hardouzi, founder of Woliz, emphasized this goal, stating the vision is to build “an ecosystem where FMCG, merchants, and financial institutions unite their efforts to promote sustainable financial inclusion that creates value.” This collaborative approach aims to bring more small and medium-sized merchants into the digital economy, helping them thrive in an increasingly connected world.
About Woliz
Woliz is a Moroccan fintech startup focused on providing simple, fast, and adapted digital solutions for merchants and businesses. The company aims to simplify financial operations and promote financial inclusion by building an integrated ecosystem for the retail and FMCG sectors.
Source: Morocco World News
