Moroccan startup Hypeo Ai, a platform specializing in influencer marketing, has announced a new investment from the early-stage venture capital firm Renew Capital. The company plans to use the funding to enhance its AI-powered platform and expand its network of creators and brand partners.
Key Highlights
Hypeo Ai is making waves with its unique approach to the creator economy:
- 200,000+ Followers: The impressive audience size of its flagship virtual influencer, Kenza Layli.
- AI-Powered Matching: The platform’s core feature uses artificial intelligence for smart matching, pricing insights, and real-time campaign tracking.
- Virtual Influencers: A key differentiator, as the company develops its own roster of digital personas for brand campaigns.
Intelligent Matching and Real-Time Insights
Hypeo Ai aims to replace traditional, manual methods of campaign management with a scalable, tech-driven solution. Its AI-powered tool connects brands with a diverse range of content creators—including both human and virtual influencers. The platform provides intelligent matching to ensure the right fit for a campaign, offers data-driven pricing insights, and allows brands to track marketing campaign performance in real-time.
Pioneering Virtual Influencers
A standout feature of Hypeo Ai is its development of in-house virtual influencers. The most prominent of these digital personalities is Kenza Layli, who has successfully amassed a following of over 200,000. This innovative strategy allows the company to offer brands unique and highly controlled collaboration opportunities in the rapidly growing virtual space.
Looking Ahead: Scaling AI in Marketing
This new investment from Renew Capital will enable Hypeo Ai to accelerate its growth. The company plans to enhance its platform’s capabilities, attract more content creators and brands, and develop additional products that leverage its advanced AI technology. This positions Hypeo Ai to become a key player in disrupting the influencer marketing landscape in Morocco and beyond.
Source: Jawlah
