Moroccan sales-tech startup Aress has successfully secured investment from prominent business angels Ilan Benhaim and Abdelaali El Badaoui following a successful pitch on 2M’s investment show, Qui veut être mon associé? (Shark Tank Morocco). The startup, founded by Farouk Benabdellah and Charaf El Bellai, appeared before a panel of investors to showcase their AI-driven platform that connects businesses with freelance sales agents. The appearance and subsequent backing mark a significant milestone for the Casablanca-based company as it moves to scale its “pay-for-performance” model across the region.
Securing Strategic Backing on National Television
The appearance on 2M provided Aress with a high-profile platform to demonstrate the efficacy of its on-demand sales force model. Founders Farouk Benabdellah and Charaf El Bellai pitched their vision of democratizing access to qualified commercial agents for SMEs and larger enterprises. The pitch resonated with the investors, leading to a successful deal with Ilan Benhaim, a co-founder of the e-commerce giant Veepee, and Abdelaali El Badaoui.
Benabdellah described the event as more than just a funding round, emphasizing the strategic value of the partners they have brought on board. “This seed round is just the beginning,” Benabdellah stated, noting that the company aims to “strike hard” and scale rapidly with the guidance of their new investors. The televised deal serves as a strong validation of Aress’s business model, which addresses a critical pain point for companies: accessing effective sales talent without the overhead of full-time recruitment.
A Victory for the Technopark Ecosystem
Aress is a resident of Technopark Maroc (MITC), the Kingdom’s premier technology hub. The hub’s management celebrated the deal as a testament to the maturity of the local startup ecosystem. Technopark Maroc highlighted the importance of such platforms in giving startups the visibility required to attract serious capital.
“These moments count,” the Technopark team noted in a statement. “They reflect what a startup can become when it evolves in an ecosystem that opens up the right spaces for expression and visibility.” The success of Aress underscores the growing connection between Moroccan tech hubs and the wider investment community, bridging the gap between early-stage innovation and scalable capital.
About Aress
Aress is a Morocco-based platform that provides companies with a community of independent, qualified, and auto-motivated sales agents. The platform allows businesses to publish sales missions and immediately connect with expert “closers” who are remunerated solely on performance. By utilizing an AI-boosted matching system, Aress ensures optimal alignment between company needs and agent skills to drive immediate revenue impact.
Source: Technopark Maroc
