Chari, the B2B e-commerce and FinTech platform for retailers across Francophone Africa, has officially launched Chari Pay, a new online payment gateway for e-merchants in Morocco. This move marks a significant expansion of its financial services arm, Chari Money, further solidifying the company’s position as a comprehensive super app for businesses.
From E-Commerce to Super App
Chari initially gained prominence as an e-commerce platform enabling retailers to order fast-moving consumer goods with guaranteed free delivery within hours. The company has since evolved its model, securing a payment institution license from Morocco’s central bank, Banque Al-Maghrib, to offer digital financial services. The introduction of Chari Pay is a key step in its mission to address every challenge retailers face, from supply chain management to financial transactions, within a single platform.
Empowering Merchants with Seamless Payments
Chari Pay is designed to provide a secure and user-friendly solution for businesses to accept online payments. Key features include high-level security with PCI DSS certification and 3D Secure verification for every transaction. E-merchants gain access to an intuitive back-office dashboard that offers real-time tracking of payments and smart analytics on customer purchasing behavior, enabling them to make data-driven decisions to optimize their sales.
A Solution for All Business Sizes
The new payment gateway is built to be easily integrated and cater to a wide spectrum of clients. Chari Pay offers tailored solutions for innovative startups, individual entrepreneurs, small and medium-sized enterprises (SMEs), and large corporations, aiming to simplify sales management and improve cash flow for all types of businesses in Morocco.
About Chari
Chari is a leading B2B super app that provides e-commerce and FinTech solutions to retailers across Francophone Africa. It started as a platform for sourcing consumer goods and has expanded to include a suite of financial services under its Chari Money brand. The YC S21 graduate aims to digitize and streamline the operations of small businesses in the region.
Source: Endeavor Morocco
