The groundbreaking Moroccan television program, Chkoune Ghadi Yestatmer Fmichrou3i? (“Who Will Invest in My Project?”), is returning for a new season, offering a crucial platform for the nation’s emerging entrepreneurs. As the first initiative of its kind in Morocco, the show provides viewers with an unprecedented look into the country’s startup ecosystem, highlighting the ambitions, dreams, and challenges faced by its young founders.
Following a rigorous selection process by a panel of economic and business experts, the new season is set to showcase a diverse cohort of entrepreneurs ready to pitch their ventures to a national audience.
A Platform for Priceless Insights
Experts involved with the program emphasize its role in demystifying the path to securing investment. Abderrazak El Youssoufi, a podcaster and program expert, notes that the show has transformed the once-distant dream of finding capital for digital ventures into a tangible reality.
“The program enables entrepreneurs to obtain priceless information, helping them avoid common mistakes in their entrepreneurial journey,” El Youssoufi explained.
Reflecting Morocco’s Diverse Talent
To ensure the show resonates with a wide audience, the selection process prioritizes diversity. Mehdi Alaoui, Head of Department at the Digital Development Agency, stated that the criteria for selecting participating companies are based on regional diversity and representation from various social groups.
“This approach reflects the diversity of Moroccan society,” said Alaoui. “It allows viewers to see themselves in the experiences of many participants, strengthening the program’s connection to their reality.”
From University Pitch to National Fame
The show’s significant viewership offers founders a unique opportunity for exposure. Youssef El Hafidi, a university professor and head of the entrepreneurial hub at Hassan II University in Casablanca, highlighted the real-world impact of this visibility.
He shared the experience of a university student who participated in the program and subsequently gained widespread recognition and significant support for his project, demonstrating the show’s power to accelerate a startup’s trajectory.
Institutional Backing and Expert Mentorship
The program also underscores the critical need for structured support systems for early-stage companies. Anass Kettani, Vice President of Hassan II University, stressed that entrepreneurs consistently require motivational boosts and institutional backing, positioning the show as a vital model that opens new horizons for young founders.
Ali Bensouda, Managing Partner at Go Consulting, echoed this sentiment, noting the high potential of the ventures featured. “Among these projects are ‘golden’ ideas,” he said. “Guiding them with advice and mentorship is essential for their development.” Bensouda encourages the public to follow the program to discover these promising entrepreneurs and their inspiring journeys.
About Chkoune Ghadi Yestatmer Fmichrou3i?
“Chkoune Ghadi Yestatmer Fmichrou3i?” is a Moroccan television program that provides a platform for entrepreneurs to pitch their business ideas to a panel of investors and experts. As the first show of its kind in the country, it aims to foster a culture of entrepreneurship by offering participants the chance to secure funding, gain national visibility, and receive invaluable mentorship to scale their ventures.
Source: 2M
