Morocco’s National Broadcasting and Television Company (SNRT) has launched the country’s first news section driven by artificial intelligence on its digital platform, SNRTnews. The initiative, announced on September 23, represents a significant milestone in the national broadcaster’s digital transformation strategy to merge traditional media with next-generation technology.
AI in the Newsroom
The new section utilizes advanced AI for the entire content lifecycle, including production, editing, and categorization. The system is designed to analyze data from numerous sources, verify information, and generate articles and reports automatically. To ensure journalistic integrity and credibility, all AI-generated content is reviewed and supported by human editors, creating a collaborative model between technology and traditional oversight.
Covering the AI Revolution
The platform will provide 24-hour coverage of news and developments within the field of artificial intelligence. Beyond technology updates, SNRTnews has dedicated space to exploring the critical ethical debates surrounding AI, including its broader impacts on society and the labor market. This comprehensive approach aims to offer audiences a nuanced understanding of the AI revolution.
Redefining Media Consumption
With this launch, SNRT is positioning AI as a key partner in media production. The goal is to reshape how news is delivered and consumed in Morocco by providing faster, more accurate, and highly interactive content. By combining instant alerts with expert insights and tailored reports, the platform is designed to enhance audience engagement and set a new standard for digital news in the region.
About SNRT
The National Broadcasting and Television Company (Société Nationale de Radiodiffusion et de Télévision – SNRT) is Morocco’s public broadcaster. It is responsible for providing public radio and television services and is actively pursuing a digital transformation strategy to integrate modern technologies into its media offerings.
Source: MEA Tech Watch
