Egyptian proptech startup Nawy has announced the launch of +Partners, a new B2B platform designed to empower real estate brokerage firms and agents across the country. The platform aims to create a more efficient and collaborative ecosystem by providing brokers with advanced technology, a centralized CRM system, and access to a comprehensive property inventory.
Addressing Market Fragmentation
The Egyptian real estate market has long been characterized by fragmentation, making it challenging for individual brokers and smaller firms to compete and operate efficiently. Nawy’s +Partners platform directly addresses this issue by standardizing the brokerage process through a unified technological solution.
Mohamed Abou Ghazi, Co-founder and CCO of Nawy, commented on the launch, stating, “The +Partners platform is a natural progression of Nawy’s vision to streamline the real estate industry. We recognized the need for a unified platform that not only provides access to a wide range of properties but also equips brokers with the tools they need to succeed in a competitive market.”
A Centralized Tech-Enabled Solution
At its core, +Partners provides brokerage firms with access to Nawy’s exclusive inventory of both primary and secondary properties. Beyond listings, the platform features a proprietary Client Relationship Management (CRM) system, allowing agents to manage leads, track interactions, and streamline their sales funnels more effectively.
This integration of technology is intended to boost productivity and enhance the overall client experience. By equipping partners with these tools, Nawy aims to elevate the standard of service across the industry.
Abdel-Azim Osman, also a Co-founder and CCO, elaborated on the platform’s benefits. “Our goal with +Partners is to foster a collaborative environment where brokers can thrive. By leveraging our technology and inventory, partner firms can significantly increase their efficiency and sales performance, ultimately leading to greater success for everyone involved.”
Fostering a Collaborative Ecosystem
The +Partners platform is built to create a network of real estate professionals working within a shared, tech-driven framework. This collaborative model enables brokers to expand their reach and capabilities without the significant overhead typically associated with developing proprietary technology and sourcing exclusive listings. Nawy is positioning the platform as a key enabler for growth, offering a scalable solution for brokerages of all sizes looking to digitize their operations.
About Nawy
Founded in 2016, Nawy is an Egyptian proptech company dedicated to simplifying the real estate buying, selling, and renting process. The company utilizes technology to provide a comprehensive and transparent property search experience for consumers and powerful tools for real estate professionals. In March 2022, Nawy secured a $5 million seed round led by the Sawiris family office to fuel its expansion and product development.
Source: Zawya
