The MENA Fintech Association (MFTA) has opened nominations for the 4th Edition of the MENA Fintech Awards 2025, a premier event designed to recognize and celebrate the innovators and institutions reshaping the finance and technology landscape across the region. This is a critical opportunity for founders to gain major visibility, recognition, and validation on a regional stage.
At a Glance 💡
- Opportunity Type: Prestigious Industry Awards / Competition
- For: Fintech companies, startups, institutions, and initiatives across the MENA region.
- Key Benefits: Regional recognition, industry validation, visibility at a major event (ADFW), and networking opportunities.
- Application Deadline: November 23, 2025
- Location: ADQ Arena, ADGM, Al Maryah Island, Abu Dhabi, UAE (Event date is December 8–11, 2025)
Awards Competition Overview
The MENA Fintech Awards 2025 is the flagship celebration by the MFTA, hosted at ADFW and presented by ADGM. This year’s competition has expanded to include 19 categories that reflect the latest industry evolution, covering key domains such as AI, open finance, embedded finance, cybersecurity, and sustainability. Nominating your company or solution is a strategic move to position yourself as a leader in a rapidly growing and evolving market.
Featured Award Categories and Judging Criteria
The awards span a broad range of fintech excellence, recognizing innovation across all major segments. Each category is judged on specific criteria designed to identify market leaders.
- Best Innovative Payment Technology (Criteria include Innovation, Speed & Efficiency, Scalability, and Security)
- Best Financial Education Initiative (Criteria include Educational Value, Reach & Accessibility, and Impact)
- Fintech of the Year (Criteria include Value Addition, Integration, and ROI)
- Best Fintech Onboarding (Criteria include User Experience, Security, and Efficiency)
- Best KYC Solution (Criteria include Compliance, Efficiency, Accuracy, and Innovation)
- Best Banking Partner (Criteria include Collaboration, Support, and Innovation)
- Best Digital Lending Platform (Criteria include Accessibility, Speed & Efficiency, and Innovation)
- Best Merchant Solution (Criteria include Value Addition, Integration, and ROI)
- Best Payment Solution (Criteria include Innovation, Efficiency, and User Experience)
- Best Corporate Solution (Criteria include Problem-Solving, Customization, and Implementation)
- Best RegTech Solution (Criteria include Compliance & Security, Efficiency, and Innovation)
- Best Blockchain-Based Solution (Criteria include Innovation, Security, and Efficiency)
- Best Mobile Payment Solution (Criteria include User Experience, Transaction Speed, and Security)
- Best Fintech Marketing (Criteria include Creativity, Brand Awareness, and Measurable Impact)
- Best AI in Fintech Solution (Criteria include Innovation, Efficiency, and Impact)
- Best Open Finance / API Ecosystem Solution (Criteria include Connectivity, Innovation, and Adoption)
- Best Sustainable / Green Fintech (Criteria include Impact, Innovation, and Transparency)
- Best Embedded Finance Solution (Criteria include Integration, Customer Experience, and Innovation)
- Best Cybersecurity / Fraud Prevention Solution (Criteria include Innovation, Effectiveness, and User Trust)
How to Apply
To submit your nominations for the MENA Fintech Awards 2025, follow the steps below:
- Review the 19 award categories and determine which best fits your company, solution, or initiative.
- Prepare your nomination details based on the judging criteria for your chosen category.
- Submit your nomination online via the official link before the deadline.
The submission deadline is November 23, 2025.
Submit Your Nomination Here: https://lnkd.in/dKUNnRpi
About The MENA Fintech Association (MFTA)
The MENA Fintech Association (MFTA) is a collaborative platform dedicated to fostering innovation, growth, and regulatory advancements in the financial technology sector across the Middle East and North Africa (MENA) region. MFTA plays a crucial role in uniting industry stakeholders and promoting a thriving fintech ecosystem.
Learn More: https://mena-fintech.org/awards/
