Noum, a UAE-based HRtech company, has officially launched its AI-driven hiring infrastructure designed to help organisations across the GCC shift toward a skills-first approach to talent acquisition. The launch comes at a critical time, with 86% of regional employers reporting skill shortages and 78% planning to actively recruit in the coming year.
Founded by Sarkis Atanesov, Noum aims to empower companies to streamline their end-to-end hiring process, reducing operational burdens and enabling more strategic talent decisions.
An AI-Native Approach to Hiring
Noum’s platform leverages artificial intelligence to address persistent pain points throughout the entire hiring funnel. By automating and enhancing each stage, it allows HR teams and hiring managers to focus on high-value interactions.
The platform’s core capabilities include:
- Planning: Automated role scoping and the creation of skill-based candidate profiles.
- Interviewing: Smart scheduling, real-time question guidance for interviewers, and structured templates to ensure consistency.
- Analyzing: Data-driven post-interview scoring, decision support, and insights into behavioral signals.
- Feedback: Automated yet personalized candidate feedback to improve the overall experience and strengthen employer brand equity.
“Hiring should be about human connection, not coordination,” says Sarkis Atanesov, Founder and CEO of Noum. “We built Noum to empower companies to hire with intention, eliminating inefficiencies while unlocking better candidate experiences and long-term team fit.”
Aligning with National Economic Vision
The company’s mission is closely aligned with the UAE’s broader economic ambitions, particularly Dubai’s D33 vision to become a top-three global destination for business and talent. Noum’s technology directly supports the goals outlined in the “Jobs of the Future” report, which emphasizes the need for advanced tools to facilitate reskilling, tech-based hiring, and agile workforce development.
With projections showing that up to 25% of current work tasks in Dubai may be automated by 2027 and over 65,000 Emiratis are expected to join the private sector by 2033, the need for intelligent and scalable hiring infrastructure is more pressing than ever. Noum is already being adopted by high-growth companies looking to build such a framework.
“We don’t want to be another HR tool. We’re building the connective tissue between data, humans, and opportunity,” adds Atanesov. “The future of hiring isn’t about volume; it’s about clarity, precision, and purpose.”
About Noum
Noum is a UAE-based HR technology company that provides an AI-driven, end-to-end hiring infrastructure. The platform is designed to help organisations transition to a skills-first hiring model by streamlining role planning, interviewing, analysis, and candidate feedback, ultimately enabling more strategic and efficient talent acquisition.
Source: Wamda
