GoWit, an AdTech company specializing in connected commerce and retail media, has announced a strategic investment round led by Dubai-based Nuwa Capital. The round also saw participation from existing investors Formus Capital, APY Ventures, and DCP, signaling strong continued confidence in the company’s vision.
The new capital injection marks a significant milestone for GoWit, which operates out of Istanbul and Dubai, as it aims to solidify its leadership position and expand its AI-powered retail media network across the EMEA region.
Fueling AI-Powered Retail Media Across EMEA
The investment will be channeled into accelerating GoWit’s regional expansion and enhancing its suite of next-generation AI tools. These tools are designed to improve ad performance, data intelligence, and monetization capabilities for retailers, brands, and agencies operating within its ecosystem.
GoWit’s technology is already trusted by major retailers and marketplaces, including Union Coop and Mumzworld in the UAE, Carrefour in Turkey, Raneen in Egypt, and Toters Delivery in Lebanon.
“We built the most intelligent, connected commerce and retail media network that enables every retailer, brand, and agency to grow profitably through a unified ad platform,” said Emrah Adsan, Co-Founder and CEO of GoWit. “This investment will accelerate our EMEA expansion and advance our AI-driven platform bringing next-level intelligence and automation to retail media.”
Tapping Into MENA’s Booming Retail Media Market
The funding comes at a time of rapid digital transformation across the EMEA region, with the MENA retail media market projected to reach USD 6.35 billion by 2030. This growth highlights a significant opportunity for advanced, AI-driven advertising solutions like GoWit’s.
The company’s platform offers a full-funnel retail media solution, enabling activation across on-site, off-site, and in-store placements. For retailers, it provides a pathway to quickly launch and scale ad monetization. For brands and agencies, it offers unified reporting, predictive automation, and AI-powered optimization to drive smarter campaigns and achieve a stronger ROI.
Nuwa Capital’s Strategic AdTech Bet
The investment is led by Nuwa Capital, a Dubai-based venture capital firm focused on technology, commerce, and digital infrastructure. This deal marks Nuwa Capital’s first strategic investment outside of the MENA region, underscoring its belief in GoWit’s potential to become a global retail media technology leader.
“Retail media is growing worldwide and accelerating in MENA. GoWit sets the bar in product, performance, and execution and delivers measurable ROI, clearly ahead of the field,” stated Sarah Abu Risheh, Partner at Nuwa Capital. “We’ve been impressed by a team building to a truly global standard. We’re proud to lead this round as they scale across EMEA.”
About GoWit
GoWit is a leading AdTech company building EMEA’s largest Commerce and Retail Media Network, serving over 7,000 brands in more than 20 markets. Its omnichannel AI-powered platform unifies technology, operations, and demand to help retailers, brands, and agencies maximize monetization and relevance.
Source: GoWit
