The Sultanate of Oman is actively developing its digital marketplace through a series of strategic government initiatives designed to create a secure and competitive e-commerce ecosystem for local SMEs and startups. The Ministry of Commerce, Industry and Investment Promotion (MoCIIP) is spearheading these efforts, establishing a robust framework to regulate online trade, protect consumers, and drive innovation in line with the country’s economic goals.
A National E-commerce Framework
Since the approval of the National E-Commerce Plan in 2021, the MoCIIP has focused on building a legislative and regulatory foundation for the sector’s growth. The government recognizes that for Omani businesses to scale, they need a reliable digital environment. Azza bint Ibrahim al Kindi, Director of the Commercial Affairs and E-Commerce Department at MoCIIP, emphasized that e-commerce is no longer an option but a necessity. She stated, “E-commerce brings enormous opportunities, but its growth must be matched with strong regulation to protect consumers and ensure merchants are accountable.”
Building Trust with Maroof Oman
A key pillar of the government’s strategy is building consumer trust in online transactions. To achieve this, the ministry has launched Maroof Oman, a dedicated platform that certifies licensed e-commerce stores. The platform provides a directory of legitimate online businesses and features customer reviews, allowing shoppers to verify a merchant’s credibility before making a purchase and fostering a more transparent online marketplace.
Enforcing Compliance and Security
To reinforce the regulatory framework, Oman has introduced Ministerial Decision No 499/2023. This legislation outlines clear licensing requirements and obligations for online merchants, including those operating on social media, who are now required to display their license numbers on their profiles. The MoCIIP has been granted powers to monitor online markets and enforce compliance, with penalties for violations ranging from warnings to fines of up to RO500 and the potential blocking of unlicensed stores. These measures are complemented by public awareness campaigns from the Consumer Protection Authority to educate consumers on safe online shopping practices.
Strengthening Digital Infrastructure
Recognizing that a seamless payment process is critical for e-commerce, the MoCIIP is collaborating with the Central Bank of Oman. This partnership aims to enhance digital payment systems and bolster national platforms, ensuring they can compete effectively on a regional and international scale. The ultimate goal is to create a thriving ecosystem where Omani businesses are well-equipped to participate in the global digital economy.
About The Ministry of Commerce, Industry and Investment Promotion (MoCIIP)
The Ministry of Commerce, Industry and Investment Promotion is the Omani government body responsible for formulating and implementing policies related to commercial activities, industrial development, and investment promotion. It plays a central role in creating a conducive business environment and is currently leading the development of the Sultanate’s national e-commerce framework to support economic diversification and growth.
Source: Zawya
