Oman is setting a new benchmark for digital philanthropy in the region, emerging as the top contributor to talabat‘s ‘Giving Back’ program, according to the company’s first-ever Giving Back Impact Report. Customers and partners in the Sultanate donated OMR 555,404.79 through the platform’s in-app feature, showcasing a powerful combination of national generosity and the growing adoption of tech-driven social impact.
A Regional Snapshot Of Digital Philanthropy
The report highlights talabat’s growing role as one of the largest digital charity aggregators in the MENA region. In the third quarter of 2025 alone, the ‘Giving Back’ program successfully raised €1.4 million and delivered over 330,000 meals across its markets. Oman’s contribution represents nearly a quarter of all regional donations, underscoring its pivotal role in the initiative’s success.
Oman’s Digital Shift In Charitable Giving
The impressive figures from Oman, generated by 60,091 participants, signal a significant trend towards digital-first approaches to charitable contributions. This shift aligns with evolving consumer behaviors and the increasing integration of social good into digital ecosystems.
Stéphane Berton, Managing Director of talabat Oman, commented on the results, stating that Oman’s contribution “reflects a clear shift toward a more digital and future-ready approach to giving.” The program enables users to seamlessly support various causes directly within the app.
Local Impact And Broader Humanitarian Efforts
In Oman, the program’s impact is channeled through a network of eight local charity partners, which has so far facilitated 8,901 meal donations. This localized effort is part of a wider regional strategy that includes talabat’s expanded ‘Together for Gaza’ initiative, aimed at bolstering humanitarian relief efforts across multiple markets.
The report demonstrates how digital platforms are effectively creating scalable and accessible channels for community impact, reshaping the landscape of charitable giving in the process.
About talabat
talabat is a leading online food and grocery delivery platform in the Middle East & North Africa (MENA) region. Founded in Kuwait, it now operates in several countries, connecting millions of users with thousands of restaurants, grocery stores, pharmacies, and flower shops. The platform is part of Delivery Hero, a global leader in the food delivery industry.
Source: MEA Tech Watch
