In a strategic move to enhance financial inclusion and support the nation’s economic diversification goals, Sohar International has officially launched ‘Be Zahiya’, a holistic banking proposition designed exclusively for women in Oman. The initiative, introduced at an event in Mall of Oman, aims to provide a comprehensive suite of financial tools, lifestyle benefits, and personalized services tailored to the evolving aspirations of modern Omani women.
A Holistic Financial Proposition
Be Zahiya is positioned as one of Oman’s most comprehensive women’s banking solutions, curated to address both financial and lifestyle needs. The proposition features dedicated savings accounts to foster financial security, lifetime free Platinum and Signature credit cards with premium rewards, and exclusive “Zahiya Zones” in select branches to ensure privacy and personalized service from female banking professionals. Integrating seamlessly with Sohar International’s mobile app, the service allows for instant digital account opening and management. Further enhancing its value, Be Zahiya includes lifestyle partnerships in wellness, travel, dining, and retail, and is offered in two tiers, Be Zahiya and Zahiya Plus, to cater to different customer segments.
Aligning With Oman Vision 2040
The launch of Be Zahiya is closely aligned with the objectives of Oman Vision 2040, which emphasizes building a diversified, knowledge-driven economy and promoting inclusivity. By empowering women with modern financial tools, the bank aims to boost female participation in leadership, entrepreneurship, and the broader economy.
Abdulwahid Mohamed Al Murshidi, Chief Executive Officer of Sohar International, commented, “By enabling women to thrive financially, we are contributing to stronger families, more resilient communities, and a diversified, knowledge-driven economy — fully aligned with Oman Vision 2040. Be Zahiya embodies our belief that true transformation occurs when innovation, empathy, and strategic foresight come together to create meaningful impact for individuals and for the nation as a whole.”
Fostering an Inclusive Financial Ecosystem
Beyond a standard banking product, Be Zahiya is a strategic initiative intended to catalyze greater female participation in the national economy. The proposition is designed to promote financial awareness, foster entrepreneurship, and provide access to modern banking and investment opportunities. Abdul Qadir Al Sumali, Chief Retail and Premier Banking Officer, noted, “Be Zahiya is not just a new banking product; it is a strategic proposition that reflects Sohar International’s long-term commitment to empowering women as key contributors to Oman’s economic growth.
By enabling greater access to financial tools, credit facilities, and digital platforms, we are helping women participate more actively in shaping businesses, families, and communities.” This approach aims to cultivate a generation of financially confident women equipped to lead and innovate within the Sultanate.
About Sohar International
Sohar International is Oman’s fastest-growing bank, focused on becoming a world-leading Omani service company that helps customers, communities, and people prosper. With a purpose to help people ‘win’ by delivering responsive banking for their ever-changing world, the bank offers innovative solutions across Commercial and Investment Banking, Wealth Management, and Islamic Banking. Operating with a strong digital-first approach and an expanding regional footprint, including a presence in Saudi Arabia, Sohar International is committed to driving value through strategic partnerships and a dynamic customer experience.
Source: Zawya
