In a major step for Oman’s digital transformation, Omantel has partnered with Publicis Groupe Middle East to launch the Sultanate’s first AI-powered AdTech platform. This initiative combines Omantel’s robust national infrastructure with Publicis Groupe’s global expertise in media and technology, signaling a new era for the country’s advertising market in line with Oman Vision 2040.
Revolutionizing The Digital Advertising Landscape
The new platform provides brands with advanced capabilities for real-time campaign targeting and measurement, enabling a more data-driven approach to advertising. Simultaneously, it equips publishers with sophisticated tools to manage their inventory and optimize revenue streams. The system is built to support first-party data strategies, ensuring it aligns with global shifts toward privacy-conscious advertising.
A Strategic Move For National Economic Diversification
Aladdin Bait Fadhil, Chief Commercial Officer at Omantel, described the launch as “more than a platform—it’s a national step forward.” He emphasized its role in driving economic diversification, creating new revenue opportunities, and establishing Oman as a regional benchmark for intelligent media and data-driven transformation.
A Benchmark For Regional Collaboration
The partnership leverages Omantel’s high-speed network infrastructure, creating a scalable and powerful foundation for the platform. Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, stated that the collaboration “sets a new benchmark for how telecoms and media can collaborate to unlock value.” Publicis Groupe will support the platform’s rollout by embedding its expertise in audience intelligence, creative automation, and media planning.
About Omantel
Omantel is the Sultanate of Oman’s first and leading integrated telecommunications services provider. The company has played a pivotal role in connecting all corners of the nation and is a key driver of digital transformation in line with Oman Vision 2040. Omantel offers a comprehensive range of services, including mobile, fixed-line, and internet solutions for individuals, businesses, and government entities.
Source: MEA Tech Watch
