Ooredoo Qatar, the nation’s leading telecommunications provider, has announced the launch of a pioneering AI-powered outbound sales calling solution. The new capability is built on Microsoft’s Azure OpenAI Service, leveraging real-time GPT voice technology to transform customer interactions and drive sales growth.
Redefining Customer Engagement with AI
The new solution enables Ooredoo to conduct intelligent, natural-language conversations with customers through AI voice agents. These agents are designed to support outbound sales campaigns with dynamic and personalized interactions that can adapt in real-time to a customer’s intent, preferences, and responses.
The AI voice platform supports automated yet human-like conversations, real-time intent detection for more effective dialogue, and instant access to product and pricing information. A key feature is the system’s ability to facilitate a seamless transition to a human agent when a more complex or high-value interaction is required, ensuring a consistently high standard of customer service.
Boosting Operational Efficiency and Growth
By integrating this advanced AI into its contact centre ecosystem, Ooredoo aims to significantly enhance key performance indicators. The company anticipates higher contact rates and conversion ratios due to more personalized AI-driven conversations, along with reduced operational costs per call through intelligent automation.
This technology allows Ooredoo to run high-volume outbound campaigns more efficiently, freeing up human agents to concentrate on complex customer needs. Furthermore, the system is designed for continuous learning, using call outcomes to optimize future campaign strategies and accelerate launch cycles. The platform operates securely within Ooredoo’s enterprise environment, upholding enterprise-grade security, data privacy, and regulatory compliance.
A Strategic Move for Qatar’s Digital Future
This collaboration aligns directly with Qatar’s national digital transformation goals, reinforcing the country’s status as a regional leader in applied artificial intelligence and cloud innovation.
Sheikh Ali bin Jabor bin Mohammad Al Thani, Chief Executive Officer at Ooredoo Qatar, said, “At Ooredoo, we believe technology must always serve people. Leveraging Microsoft’s Azure OpenAI capabilities, we are deploying advanced AI voice solutions responsibly to enable smarter, faster, and more personalised engagement with our customers. By reimagining outbound sales and customer interactions through real-time intelligence, we are enhancing operational performance, empowering our teams, and raising the standard of every customer conversation.”
Ahmad El Dandachi, General Manager at Microsoft Qatar, added, “By leveraging Microsoft Azure and Azure OpenAI, this deployment shows how advanced, real-time AI can be applied responsibly on secure cloud infrastructure to drive better customer engagement and operational impact. It also reflects the strength of our partnership with the State of Qatar, as we continue to expand our local cloud capabilities and support the Digital Agenda 2030.”
About Ooredoo
Ooredoo is Qatar’s leading communications company, delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses. As a community-focused company, Ooredoo is guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential.
Source: Zawya
