The Palestinian-owned social networking platform Olive experienced a significant spike in downloads this Valentine’s Day as users across social media announced their departure from mainstream dating apps. This surge in activity coincides with renewed scrutiny of leadership within the global dating industry and growing political backlash. While seasonal increases are common in February, analysts suggest the scale of this shift reflects a broader trend of values-based consumer behavior as users seek independent, community-driven alternatives.
A Values-Driven Alternative to Global Tech
The recent mass migration of users is largely attributed to ethical concerns regarding the corporate leadership of major dating platforms. In response, Olive has emerged as a preferred destination for users looking to support independent tech that aligns with their cultural and political values. The platform, which officially launched its latest iteration in February 2025, positions itself as a secure space for cultural connection rather than a traditional high-volume “swipe” app.
Community-Centric Growth and Invite-Only Model
Unlike mainstream competitors, Olive utilizes an invite-only model to maintain a trusted and authentic environment. To ensure community safety and respect, every profile on the platform undergoes a manual review process. This focus on quality over quantity has resonated with the Middle Eastern, North African, and broader Mediterranean diasporas in the U.S. and Canada, who are increasingly looking for digital spaces that preserve their heritage and traditions.
Expanding Beyond Traditional Matchmaking
Beyond its core dating features, Olive is expanding into a comprehensive social ecosystem that includes events and digital shows. The platform facilitates cultural gatherings and professional networking, aiming to foster lifelong friendships and cultural preservation. This multi-faceted approach—combining traditional matchmaking with events and community-driven content—has been key to its rapid growth as a value-based alternative in the MENA-focused tech sector.
About Olive App
Olive is an exclusive, invite-only dating and friendship application specifically designed for the Middle Eastern, North African, Persian, Armenian, Afghan, and Mediterranean communities. Operated by Olive Dating LLC, the platform serves as both a networking space and a cultural movement to preserve traditions and foster meaningful connections within the diaspora. Through features like manual user approval and cultural networking events, Olive aims to provide a respectful, values-driven alternative to mainstream social networking tools.+1
Source: Olive App
